Head of Marketing

PT Link Net; Jakarta Pusat; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

PT Link Net sedang mencari pemimpin pemasaran berpengalaman untuk merumuskan dan menjalankan strategi pemasaran terintegrasi serta rencana tahunan seiring tujuan korporat dan target bisnis. Anda akan bekerja sama dengan unit bisnis dan pimpinan penjualan untuk strategi go-to-market produk baru maupun yang sudah ada.

Posisi ini menuntut arus komunikasi yang kuat, pengalaman minimal 10 tahun di bidang pemasaran, serta kemampuan mengelola anggaran pemasaran dan tim dengan KPI yang jelas untuk

Qualifications

• Gelar sarjana di bidang Marketing atau Administrasi Bisnis.
• Pengalaman minimal 10 tahun di pemasaran, idealnya B2B.
• Minimal 8 tahun dalam peran manajerial atau kepemimpinan.
• Pemahaman kuat tentang pemasaran terintegrasi, manajemen merek, pemasaran digital, dan analitik pemasaran.

Responsibilities

• Develop and execute integrated marketing strategies and annual plans across all business lines.
• Collaborate with business unit and sales leadership for go-to-market strategies.
• Manage and control the consolidated marketing budget for effective resource allocation and ROI.

Skills

Strategic marketing

Brand management

Digital marketing

Leadership

Budget management

Go-to-market

Education

Bachelor's degree in Marketing/Business Administration

Job description

• Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and business targets across all business lines
• Collaborate with business unit and sales leadership to develop go-to-market strategies for new and existing products and solutions
• Manage and control the consolidated marketing budget across business lines to ensure effective resource allocation and measurable returns
• Conduct market research, customer segmentation, and competitive analysis to identify market opportunities and inform marketing strategies
• Develop demand generation and lead nurturing programs to generate qualified leads and support the sales funnel
• Lead brand management, including brand architecture, visual identity, brand guidelines, value propositions, and key messaging across business lines and customer touchpoints
• Oversee integrated marketing campaigns and content across digital, social media, website, SEO/SEM, email, advertising, and other relevant channels
• Plan and execute events, exhibitions, webinars, product launches, and industry engagements to strengthen brand visibility, generate leads, and build customer relationships
• Provide sales enablement materials and strategic marketing insights to support sales effectiveness and business growth
• Develop and manage strategic partnerships and channel initiatives to expand market reach and monitor partner performance
• Establish marketing KPIs, monitor campaign performance and ROI, and provide regular reports and strategic recommendations to senior management
• Lead, coach, and develop the marketing team with clear objectives and development plans to support business objectives

Deskripsi Pekerjaan

• Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and business targets across all business lines
• Collaborate with business unit and sales leadership to develop go-to-market strategies for new and existing products and solutions
• Manage and control the consolidated marketing budget across business lines to ensure effective resource allocation and measurable returns
• Conduct market research, customer segmentation, and competitive analysis to identify market opportunities and inform marketing strategies
• Develop demand generation and lead nurturing programs to generate qualified leads and support the sales funnel
• Lead brand management, including brand architecture, visual identity, brand guidelines, value propositions, and key messaging across business lines and customer touchpoints
• Oversee integrated marketing campaigns and content across digital, social media, website, SEO/SEM, email, advertising, and other relevant channels
• Plan and execute events, exhibitions, webinars, product launches, and industry engagements to strengthen brand visibility, generate leads, and build customer relationships
• Provide sales enablement materials and strategic marketing insights to support sales effectiveness and business growth
• Develop and manage strategic partnerships and channel initiatives to expand market reach and monitor partner performance
• Establish marketing KPIs, monitor campaign performance and ROI, and provide regular reports and strategic recommendations to senior management
• Lead, coach, and develop the marketing team with clear objectives and development plans to support business objectives

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum 10 years of relevant experience in marketing, preferably with strong B2B marketing exposure
• Minimum 8 years of experience in a managerial or leadership role, preferably managing multi-segment marketing initiatives
• Strong knowledge of integrated marketing, brand management, digital marketing, and marketing analytics
• Strong understanding of market and customer insights, strategic partnerships, and channel marketing
• Experience in developing and executing marketing strategies, campaigns, and demand generation programs
• Strong business acumen with the ability to translate market insights into actionable marketing strategies
• Excellent communication, presentation, influencing, and stakeholder management skills
• Strong strategic thinking, leadership, problem-solving, innovation, and adaptability
• Demonstrated ability to lead, coach, and develop a high-performing marketing team