Head of Marketing

PT Link Net Tbk; Tangerang; On-site; IDR 600,000,000 - 1,200,000,000; Full time

Benefits offered by this job

Medical Check Up

Insurance

Job summary

PT Link Net Tbk is seeking a seasoned Marketing leader to drive integrated marketing strategies across all business lines. You will shape brand architecture, craft compelling value propositions, and oversee demand generation efforts to accelerate growth.

In this role, you will collaborate with sales and leadership to develop go-to-market plans, manage budgets, and deliver measurable ROI through multi-channel campaigns and strategic partnerships.

Qualifications

• Experience in developing and executing integrated marketing strategies across multiple business lines.
• Strong brand management experience including architecture, identity, and messaging.
• Proficiency in digital channels (SEO/SEM, social, email) and campaign measurement.
• Ability to derive insights from market research, segmentation, and competitive analysis.

Responsibilities

• Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and targets.
• Collaborate with business units and sales to create go-to-market plans for products and solutions.
• Manage consolidated marketing budget across lines for optimal ROI.
• Lead campaigns across digital, social, website, email, and events to generate leads and demand.
• Provide sales enablement materials and insights to boost sales effectiveness.
• Establish KPIs, monitor ROI, and report to senior management.

Skills

Integrated marketing

Brand management

Digital marketing

Marketing analytics

Go-to-market strategy

Education

Bachelor's degree in Marketing or Business Administration

Job description

• Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and business targets across all business lines
• Collaborate with business unit and sales leadership to develop go-to-market strategies for new and existing products and solutions
• Manage and control the consolidated marketing budget across business lines to ensure effective resource allocation and measurable returns
• Conduct market research, customer segmentation, and competitive analysis to identify market opportunities and inform marketing strategies
• Develop demand generation and lead nurturing programs to generate qualified leads and support the sales funnel
• Lead brand management, including brand architecture, visual identity, brand guidelines, value propositions, and key messaging across business lines and customer touchpoints
• Oversee integrated marketing campaigns and content across digital, social media, website, SEO/SEM, email, advertising, and other relevant channels
• Plan and execute events, exhibitions, webinars, product launches, and industry engagements to strengthen brand visibility, generate leads, and build customer relationships
• Provide sales enablement materials and strategic marketing insights to support sales effectiveness and business growth
• Develop and manage strategic partnerships and channel initiatives to expand market reach and monitor partner performance
• Establish marketing KPIs, monitor campaign performance and ROI, and provide regular reports and strategic recommendations to senior management
• Lead, coach, and develop the marketing team with clear objectives and development plans to support business objectives

• Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and business targets across all business lines
• Collaborate with business unit and sales leadership to develop go-to-market strategies for new and existing products and solutions
• Manage and control the consolidated marketing budget across business lines to ensure effective resource allocation and measurable returns
• Conduct market research, customer segmentation, and competitive analysis to identify market opportunities and inform marketing strategies
• Develop demand generation and lead nurturing programs to generate qualified leads and support the sales funnel
• Lead brand management, including brand architecture, visual identity, brand guidelines, value propositions, and key messaging across business lines and customer touchpoints
• Oversee integrated marketing campaigns and content across digital, social media, website, SEO/SEM, email, advertising, and other relevant channels
• Plan and execute events, exhibitions, webinars, product launches, and industry engagements to strengthen brand visibility, generate leads, and build customer relationships
• Provide sales enablement materials and strategic marketing insights to support sales effectiveness and business growth
• Develop and manage strategic partnerships and channel initiatives to expand market reach and monitor partner performance
• Establish marketing KPIs, monitor campaign performance and ROI, and provide regular reports and strategic recommendations to senior management
• Lead, coach, and develop the marketing team with clear objectives and development plans to support business objectives

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum 10 years of relevant experience in marketing, preferably with strong B2B marketing exposure
• Minimum 8 years of experience in a managerial or leadership role, preferably managing multi-segment marketing initiatives
• Strong knowledge of integrated marketing, brand management, digital marketing, and marketing analytics
• Strong understanding of market and customer insights, strategic partnerships, and channel marketing
• Experience in developing and executing marketing strategies, campaigns, and demand generation programs
• Strong business acumen with the ability to translate market insights into actionable marketing strategies
• Excellent communication, presentation, influencing, and stakeholder management skills
• Strong strategic thinking, leadership, problem-solving, innovation, and adaptability
• Demonstrated ability to lead, coach, and develop a high-performing marketing team

Benefits

• Medical Check Up
• Insurance