KOL Specialist

Hebe Beauty Indonesia; Jakarta Pusat; On-site; IDR 200,880,000 - 301,320,000; Full time

Job summary

Hebe Beauty Indonesia is seeking a results-driven KOL/Influencer Marketing Specialist to lead end-to-end campaigns across TikTok, Instagram, and other platforms.

You will source and manage creators, translate product USPs into briefs, brief and contract creators, and optimize campaigns based on performance data.

Fluency in Bahasa Indonesia and English is required, and you will collaborate with GTM, Creative, BD, and E-commerce teams to drive brand growth.

Qualifications

• 2+ years of experience in KOL/Influencer Marketing, Creator Marketing, Social Media, or related fields.
• Strong understanding of the Indonesian KOL/creator ecosystem, particularly TikTok.
• Experience with end-to-end KOL campaigns including sourcing, briefing, execution, and analysis.

Responsibilities

• KOL Sourcing & Management across TikTok, Instagram, and other platforms.
• Campaign Execution from creator selection to content submission and publishing.
• Performance Tracking & Optimization using views, engagement, CTR, GMV, and other KPIs.
• Market & Content Insights to stay ahead of Indonesian trends.
• Collaborate with GTM, Creative, BD and E-commerce teams for alignment.

Skills

KOL/Influencer Marketing

Social Media Strategy

Campaign Management

Communication

Project Coordination

Bilingual (BI/EN)

Tools

TikTok Shop

Creator Platforms

Job description

• Develop and execute KOL/KOC strategies based on brand and product objectives.
• Translate campaign objectives and product USPs into clear KOL communication directions and content briefs.
• Build KOL mix across Mega, Macro, Mid-tier, Micro and KOC creators based on campaign needs.
• Support product launches, always-on campaigns and key commercial moments.
• KOL Sourcing & Management
• Identify, evaluate and onboard relevant KOLs/KOCs across TikTok, Instagram and other relevant platforms.
• Maintain and continuously expand the KOL creator pool.
• Manage KOL communication, negotiation, briefing, contracting and content submission.
• Build long-term relationships with high-potential creators.
• Campaign Execution
• Coordinate end-to-end KOL campaigns, from creator selection and briefing to content production and publishing.
• Ensure creators communicate product USPs accurately and naturally.
• Monitor content quality, posting schedule and campaign deliverables.
• Work closely with GTM, Creative, BD and E-commerce teams to ensure campaign alignment.
• Performance Tracking & Optimization
• Monitor KOL campaign performance, including views, engagement, CTR, GMV/orders and other relevant KPIs.
• Analyze creator/content performance and identify high-performing content patterns.
• Optimize creator selection, content direction and budget allocation based on campaign results.
• Prepare regular campaign performance reports and actionable insights.
• Market & Content Insights
• Stay updated on Indonesian social media trends, creator landscape and beauty content trends.
• Identify emerging creators, viral content formats and relevant consumer conversations.
• 2+ years of experience in KOL/Influencer Marketing, Creator Marketing, Social Media, or related fields, preferably within the beauty, FMCG, fashion, lifestyle, or related industries.
• Strong understanding of the Indonesian KOL/creator ecosystem, particularly TikTok, with existing relationships with KOLs, KOCs, MCNs, or creator agencies being a plus.
• Proven experience managing end-to-end KOL campaigns, from sourcing, negotiation, and briefing to execution, performance tracking, and analysis.
• Experience with TikTok Shop, social commerce, or performance-driven creator campaigns is a plus.
• Strong communication, coordination, and project management skills, with the ability to manage multiple creators and campaigns simultaneously in a fast-paced, cross-functional, or multinational environment.
• Data-oriented mindset with the ability to analyze campaign performance and turn insights into actionable optimization strategies.
• Strong understanding of social media content, with the ability to identify content that is engaging, relevant, and commercially effective.
• Strong commercial sense and understanding of how KOL/creator content contributes to brand awareness, consideration, and sales.
• Fluent in both Bahasa Indonesia and English.