KOL & Affiliate Campaign Manager

IgniteVisionIndonesia; Tangerang Selatan; On-site; IDR 279,000,000 - 502,200,000; Full time

Job summary

IgniteVisionIndonesia is seeking a mid-senior KOL & Affiliate Campaign Manager to lead strategy, execution, and optimization of KOL and affiliate campaigns on TikTok Shop for enterprise brands. You will coordinate with internal creator, livestream, content, and data teams to drive brand visibility and measurable commerce results.

The role requires end-to-end campaign management, performance tracking, and development of creator partnerships, with a focus on ROI and client success in Indonesia.

Qualifications

• Proven experience in TikTok Shop, TikTok Affiliate/TAP agency campaigns, influencer marketing, or social commerce in Indonesia.
• Strong understanding of TikTok Shop ecosystem: creators, affiliates, brands, campaigns and commerce-driven content.
• Experience managing campaigns from planning through execution and evaluation.
• Knowledge of product-category dynamics, especially High-AOV Tech, Beauty & FMCG (bonus).
• Hands-on with creator management platforms and influencer management systems.

Responsibilities

• Act as the primary contact for assigned enterprise and high-value brand clients.
• Develop go-to-market and KOL/affiliate strategies aligned with client objectives.
• Develop and manage campaign budgets and creator commissions to achieve ROI.
• Plan, coordinate, and execute KOL and affiliate campaigns across short-form video, livestream, and events.
• Monitor performance metrics and provide optimization recommendations to maximize ROI.
• Prepare regular performance reports and present insights to clients.
• Collaborate with internal teams to ensure smooth campaign execution.

Skills

TikTok Shop

Influencer marketing

Campaign management

Data analytics

Client management

Performance optimization

KOL/affiliate campaigns

Tools

StarryKOL platform

TikTok Shop Partner Center

Job description

We are looking for a KOL & Affiliate Campaign Manager to lead the strategy, execution, and optimization of KOL and affiliate campaigns for leading brands on TikTok Shop. This role combines client management, commercial strategy, creator campaign management, and performance analytics. You will work closely with internal creator, livestream, content, and data teams to develop campaigns that drive both brand visibility and measurable commerce results.

Level: Mid-Senior, Fulltime

Work Arrangement: WFO

Key Responsibilities

Act as the primary point of contact for assigned enterprise and high-value brand clients.

Understand each client's business objectives, product portfolio, target audience, margins, inventory availability, and campaign capabilities.

Develop go-to-market and KOL/affiliate strategies tailored to the client's commercial objectives.

2. Campaign Budget & Commission Management

Develop and manage campaign budgets in line with client objectives and expected ROI.

Structure creator commission schemes and campaign incentives to attract high-performing creators.

Monitor campaign spending and ensure budgets are utilized efficiently.

3. End-to-End Campaign Management

Plan, coordinate, and execute KOL and affiliate campaigns across short-form video, livestream, and commerce events.

Develop campaign briefs, creator requirements, product selection, timelines, and performance targets.

Coordinate with internal teams, including Creator Matchmakers, Live Stream Producers, Video Strategists, and Data Analysts, to ensure smooth campaign execution.

Monitor campaign progress and proactively resolve operational or performance issues.

4. Performance Tracking & Optimization

Monitor campaign performance across key metrics such as GMV, sales, conversion rate, content performance, creator productivity, and ROI.

Use campaign data to identify high-performing creators, products, and content formats.

Provide actionable recommendations to optimize campaign performance and maximize client ROI.

Prepare regular campaign performance reports and present insights to clients.

Utilize the StarryKOL platform to manage creator discovery, campaign progress, creator performance, and campaign data.

Leverage TikTok Shop Partner Center and other relevant tools to manage campaign operations and commission structures.

Maintain accurate campaign data and ensure timely updates across internal systems.

6. Creator & MCN Talent Development

Analyze creator performance and identify high-potential creators, particularly top-performing TAP creators.

Collaborate with the MCN team to identify creators suitable for further development and exclusive representation.

Support the conversion of high-performing creators into exclusive in-house MCN talent.

Build and maintain relationships with key creators and affiliate partners.

Requirements

Proven experience in TikTok Shop, TikTok Affiliate/TAP agency campaigns, influencer marketing, or social commerce in Indonesia.

Strong understanding of the TikTok Shop ecosystem, including creators, affiliates, brands, campaigns, and commerce-driven content.

Experience managing campaigns from planning through execution and performance evaluation.

Strong understanding of different product-category dynamics, particularly: High-AOV Technology, Beauty & FMCG (Bonus Point)

Hands‑on experience with TikTok Shop Partner Center and affiliate campaign management tools.

Comfortable working with creator management platforms, campaign dashboards, and SaaS‑based influencer management systems.

Strong analytical skills with the ability to translate campaign data into actionable business recommendations.

Comfortable working with performance metrics and making data‑driven decisions.

Strong consultative communication and presentation skills.

Strong negotiation, problem‑solving, and project management skills.

Comfortable working in a fast‑paced, target‑driven environment.