KOL Marketing Specialist

PT CRAVERCORP INDONESIA RETAIL; Jakarta Selatan; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

PT CRAVERCORP INDONESIA RETAIL is seeking an experienced KOL/Influencer Marketing specialist to drive campaigns in Indonesia across TikTok, Instagram, YouTube, and related platforms.

You will identify, engage, and manage KOLs and creators, oversee end-to-end collaborations, and analyze results to optimize future campaigns and content strategies.

Qualifications

• 1+ year of experience in KOL/Influencer Marketing, Affiliate Marketing, E-commerce, Digital Marketing, or related field.
• Strong understanding of the Indonesian beauty and skincare market, social media landscape, and local consumer trends.
• Experience managing KOL/Creator or Affiliate Marketing campaigns.
• Strong understanding of major social media platforms, particularly TikTok, Instagram, and YouTube.
• Hands-on experience with TikTok Shop Affiliate and/or Shopee Affiliate.
• Strong analytical skills with the ability to evaluate campaign performance and identify optimization opportunities.
• Strong communication, coordination, and project management skills.
• Fluent in Bahasa Indonesia and English.

Responsibilities

• Plan and execute KOL marketing campaigns for the Indonesian market.
• Develop KOL strategies based on platform trends, content formats, and consumer insights across TikTok, Instagram, YouTube, and other relevant platforms.
• Identify and collaborate with KOLs and content creators aligned with campaign objectives and product positioning.
• Manage the end-to-end KOL collaboration process, including outreach, negotiation, contracting, product seeding, content guidelines, and postings schedules.
• Analyze KOL campaign performance and derive actionable insights to improve future campaigns and content strategies.
• Build and maintain long-term relationships with key KOLs and creators to drive continuous collaboration opportunities.

Job description

PlanandexecuteKOLmarketingcampaignsfortheIndonesianmarket.

DevelopKOLstrategiesbasedonplatformtrends,contentformats,andconsumerinsightsacrossTikTok,Instagram,YouTube,andotherrelevantplatforms.

IdentifyandcollaboratewithKOLsandcontentcreatorsalignedwithcampaignobjectivesandproductpositioning.

Managetheend-to-endKOLcollaborationprocess,includingoutreach,negotiation,contracting,productseeding,contentguidelines,andpostingschedules.

AnalyzeKOLcampaignperformanceandderiveactionableinsightstoimprovefuturecampaignsandcontentstrategies.

Buildandmaintainlong-termrelationshipswithkeyKOLsandcreatorstodrivecontinuouscollaborationopportunities.

Requirements

1+yearsofexperienceinKOL/InfluencerMarketing,AffiliateMarketing,E-commerce,DigitalMarketing,orarelatedfield.

StrongunderstandingoftheIndonesianbeautyandskincaremarket,socialmedialandscape,andlocalconsumertrends.

ExperiencemanagingKOL/CreatororAffiliateMarketingcampaigns.

Strongunderstandingofmajorsocialmediaplatforms,particularlyTikTok,Instagram,andYouTube.

Hands-onexperiencewithTikTokShopAffiliateand/orShopeeAffiliate.

Stronganalyticalskillswiththeabilitytoevaluatecampaignperformanceandidentifyoptimizationopportunities.

Strongcommunication,coordination,andprojectmanagementskills.

FluentinBahasaIndonesiaandEnglish.

PreferredQualifications

ExperiencemanagingKOLand/orAffiliateMarketingcampaignsforleadingbeautyorskincarebrandsinIndonesia.

ExistingnetworkofIndonesianbeautyKOLs,contentcreators,andaffiliatepartners.

Experiencemanaginglarge-scaleproductseedingorcreatorcampaigns.

ExperienceconvertingKOL/Creatorcollaborationsintoaffiliatepartnershipsanddrivingsales/GMVgrowth.

Koreanlanguageproficiencyforinternalbusinesscommunication.