KOL Specialist / Influencer Marketing Specialist

PT FORTUNE TREE INDONESIA; Tangerang; On-site; IDR 180,000,000 - 280,000,000; Full time

Job summary

PT Fortune Tree Indonesia is seeking an KOL Specialist / Influencer Marketing Specialist to identify and engage TikTok and Instagram creators for fashion and beauty campaigns. You will manage outreach, negotiate terms, and coordinate product seeding and paid partnerships, with close collaboration across Content, Advertising, and E-commerce teams.

You will develop a robust creator database, track performance metrics, and maintain long-term relationships with creators to optimize campaign impact.

Qualifications

• Experience managing KOL/influencer campaigns in fashion or beauty sectors.
• Proven ability to negotiate rates and brief campaigns.
• Strong communication skills and professional interactions with creators.
• Good understanding of TikTok, Instagram, and Indonesian creator ecosystem.

Responsibilities

• Source and identify suitable TikTok and Instagram creators (KOLs/KOCs) for campaigns.
• Coordinate product seeding, paid collaborations, affiliate partnerships, and long-term collaborations.
• Manage outreach, rate negotiation, campaign briefing, and follow-up.
• Track delivery timelines, posting schedules, codes, and advertising authorization.
• Build and maintain a creator database and monitor performance metrics.
• Work with Content, Advertising, and E-commerce teams to improve creator content and campaign performance.

Skills

KOL management

Influencer marketing

Creator outreach

Negotiation

Communication

English working language

Job description

KOL Specialist / Influencer Marketing Specialist

Source and identify suitable TikTok and Instagram KOLs, KOCs, and content creators

Reach out to creators for product seeding, paid collaborations, affiliate partnerships, and long-term cooperation

Handle communication, rate negotiation, campaign briefing, and collaboration follow-up

Track product delivery, content deadlines, posting schedules, video codes, and advertising authorization

Build and maintain strong long-term relationships with creators

Develop and maintain a creator database and KOL resource pool

Monitor creator performance, including views, engagement, conversions, and sales results

Work closely with the Content, Advertising, and E-commerce teams to improve creator content and campaign performance

Requirements

Strong interest in women’s fashion, beauty, lifestyle, and intimate apparel

Comfortable communicating professionally with female creators about products such as nipple covers, bra pads, and other intimate apparel

Good understanding of TikTok, Instagram, and the Indonesian creator ecosystem

Strong communication and negotiation skills

Proactive and comfortable with high-volume creator outreach

Experience in KOL management, influencer marketing, affiliate marketing, MCN, or social media is preferred

English must be suitable as a working language

Responsible, organized, and able to independently manage collaborations from first contact until content is published

Preferred Qualifications

Experience with TikTok Shop, Shopee Affiliate, or GMV Max

Experience in fashion, beauty, lingerie, or women’s consumer brands

Existing network of Indonesian creators or KOLs

Experience analyzing creator performance and identifying strong advertising content

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