KOL Manager / Supervisor

HAUFF; Bekasi; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

HAUFF seeks a KOL Manager in Bekasi, Indonesia to lead end-to-end KOL and Creator strategy, boosting brand awareness, engagement, traffic, and revenue. You will own strategic direction, campaign leadership, and people management.

Develop tier-based creator mapping, manage large-scale campaigns, build a scalable KOL/Creator database, and establish partnerships with top creators, affiliates, agencies, and talent management to drive measurable ROI.

Qualifications

• Minimum 4–5 years in KOL management, influencer marketing, creator partnerships, affiliate marketing, or digital marketing.
• Minimum 2 years in supervisor/manager level or proven leadership of KOL & partnership teams.
• Strong experience in FMCG, beauty, skincare, personal care, cosmetics, or social commerce.
• Experience designing and leading large-scale KOL/creator campaigns, ideally 1000+ creators/affiliates per campaign or monthly.
• Extensive network with KOLs, creators, affiliates, agencies, talent managers, and strategic partners.
• Deep understanding of TikTok, Instagram, TikTok Shop/social commerce, affiliate ecosystem.
• Strong leadership and people management to drive targets through the team.

Responsibilities

• Develop KOL & Creator strategy by tier, platform, audience, content category and objective.
• Lead large-scale campaign planning, outreach, negotiation, briefing, execution and post-campaign evaluation.
• Manage KOL/Creators/Affiliates portfolio at scale for quality, performance and retention.
• Build and maintain a structured database of KOLs/Creators/Affiliates by category, tier, audience, and performance.
• Establish strategic partnerships with key opinion leaders, top creators, affiliates, agencies, and talent management.
• Develop campaign framework including objectives, segmentation, budget, timeline and measurement.
• Lead budget management for campaigns ensuring ROI and transparency.
• Analyze campaign performance using reach, engagement, CTR, conversion, CAC/CPA, GMV, ROAS, cost efficiency.
• Create dashboards and management reports with strategic recommendations.
• Lead, direct and develop the KOL/Partnership team for performance coaching.

Skills

KOL management

Influencer marketing

Creator partnerships

Affiliate marketing

Digital marketing

Job description

The KOL Manager is responsible for developing and leading KOL & Creator strategy end-to-end to increase brand awareness, engagement, traffic, conversion, and revenue/GMV in line with business objectives. This role combines strategic ownership, campaign leadership, and people management.

Key responsibilities

Develop KOL & Creator strategy based on tier, platform, audience, content category, performance history, and campaign objective

Lead large-scale campaign execution from planning, creator mapping, outreach, negotiation, briefing, execution, monitoring to post-campaign evaluation

Manage and optimize KOL/Creators/Affiliates portfolio at scale, ensuring quality, performance, retention, and campaign contribution

Build and maintain structured KOL/Creators/Affiliates database organized by category, tier, audience profile, engagement, performance history, rate card, and partnership potential

Establish strategic partnerships with key opinion leaders, top creators, affiliates, agencies, talent management, and strategic partners for long-term collaboration

Develop and implement campaign framework including objective, creator segmentation, creative direction, KPI, budget allocation, timeline, and measurement framework

Lead negotiation and budget management for KOL/Creator campaigns, ensuring effective, transparent, and optimal ROI use

Analyze campaign performance based on KPI such as reach, views, engagement, CTR, conversion, CAC/CPA, GMV, ROI/ROAS, and cost efficiency to determine optimization strategy

Create campaign performance dashboards and management reports with strategic recommendations to management

Lead, direct, and develop the KOL/Partnership team including target allocation, performance monitoring, coaching, and evaluation

About you

Minimum 4–5 years of experience in KOL Management, Influencer Marketing, Creator Partnership, Affiliate Marketing, or Digital Marketing

Minimum 2 years of experience at Supervisor/Manager level or proven experience leading KOL & Partnership function/team

Strong experience in FMCG, Beauty, Skincare, Personal Care, Cosmetics, or Social Commerce industry

Experience designing and leading large-scale KOL/Creator campaigns, ideally with 1000+ creators/affiliates per campaign or per month

Proven track record managing campaigns with large budgets and measurable business impact

Extensive network with KOL, creators, affiliates, agencies, talent management, and strategic partners across various tiers

Strong capability in KOL strategy, creator mapping, campaign planning, negotiation, partnership management, and performance optimization

Ability to read and analyze campaign data and make decisions based on reach, engagement, conversion, GMV, ROI/ROAS, CPA/CAC, and cost efficiency

Deep understanding of TikTok, Instagram, TikTok Shop/social commerce, affiliate ecosystem, and creator marketing

Strong leadership and people management capability with proven ability to achieve targets through team

Excellent communication, negotiation, presentation, and stakeholder management skills

Strategic thinker, commercially aware, creative, trend-savvy, and highly data-driven

High integrity with ability to ensure transparency and accountability in budget management, rate negotiation, and partnership

Ability to work in fast-paced, high-growth, and performance-driven environment