KOL BD / KOL Marketing Specialist

Guangzhou Stars Pulse Co.,Ltd; Tangerang; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Guangzhou Stars Pulse Co.,Ltd in Indonesia seeks a KOL BD / KOL Marketing Specialist to build local influencer partnerships and align content with the brand's direction.

You will lead end-to-end campaigns, craft scripts and briefs, and ensure QC, tailoring strategies to Indonesian audiences on TikTok and Instagram while maintaining a robust KOL database and tracking performance.

Qualifications

• 2–4 years of experience in KOL marketing, content marketing, or digital marketing.
• Hands-on experience in content scripting, briefing, and QC.
• Strong understanding of Indonesian social media landscape (TikTok & Instagram).
• Excellent attention to detail and a keen eye for content quality.
• Strong communication and cross-cultural collaboration skills.
• Self-motivated, goal-oriented, able to manage multiple campaigns independently.
• Proficiency in English as a working language.

Responsibilities

• Develop and manage KOL content partnerships in the Indonesian market.
• Lead end-to-end KOL campaign execution with content scripting, briefing, QC.
• Design and implement content-driven KOL strategies tailored to Indonesia.
• Build and maintain a KOL database with detailed profiles for efficient creator matching.
• Review and approve KOL content to ensure brand alignment and local sensitivities.
• Monitor content performance metrics and optimize briefing processes and content quality.

Skills

KOL marketing

Content marketing

Content scripting

Briefing

QC

Multichannel social media

English working language

Tools

TikTok

Instagram

Campaign analytics tools

Job description

Job Title: KOL BD / KOL Marketing Specialist

Responsibilities

Develop and manage KOL content partnerships in the Indonesian market, building a localized influencer ecosystem that aligns with the brand's content and creative direction.

Lead end-to-end KOL campaign execution, with a strong focus on content scripting, creative briefing, content QC, and performance tracking to ensure deliverables meet brand standards.

Design and implement content-driven KOL strategies tailored to the Indonesian market, including campaign messaging, content formats, and storytelling approaches.

Build and maintain a KOL database with detailed content capability profiles (e.g., content style, audience fit, past performance) to support efficient and high-quality creator matching.

Review and approve KOL content (scripts, drafts, final posts) to ensure alignment with brand guidelines, campaign objectives, and local cultural sensitivities.

Monitor content performance metrics (views, engagement, CTR, conversion), extract key learnings, and continuously optimize briefing processes and content quality.

Requirements

2–4 years of experience in KOL marketing, content marketing, or digital marketing, with hands‑on experience in content scripting, briefing, and QC.

Strong understanding of the Indonesian social media landscape (especially TikTok and Instagram), including content trends, platform algorithms, and audience behaviors.

Excellent attention to detail and a keen eye for content quality — able to assess scripts, visuals, and messaging against brand tone and campaign goals.

Strong communication and cross-cultural collaboration skills, with the ability to clearly articulate creative direction to KOLs and internal stakeholders.

Self-motivated, goal-oriented, and able to manage multiple campaigns independently in a fast-paced environment.

Proficiency in English as a working language.