KOL & Creator Marketing Senior Specialist

PT NEW CORAL SEA; Jakarta Utara; On-site; IDR 167,400,000 - 290,160,000; Full time

Job summary

PT NEW CORAL SEA seeks a Senior Specialist for KOL & Creator Marketing in Jakarta. You will manage KOL, creator, and affiliate partnerships across TikTok, Instagram, and other platforms, guiding end-to-end collaborations from sourcing to performance evaluation.

You will build creator briefs, coordinate with the Ecommerce team to drive traffic and GMV, monitor campaign metrics, and stay ahead of trends to seize new influencer opportunities. Fluent in Bahasa Indonesia and English required.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field.
• 3+ years in KOL/Influencer/Creator/Affiliate marketing.
• Strong knowledge of Indonesian TikTok and Instagram creator landscape.
• Fluent in Bahasa Indonesia and English.

Responsibilities

• Manage KOL, Creator, and Affiliate partnerships across TikTok, Instagram, and other social media platforms.
• Build and maintain relationships with creators and influencers.
• Handle end-to-end creator collaborations, including sourcing, negotiation, briefing, product seeding, content review, and performance evaluation.
• Plan and execute monthly KOL and creator campaigns to increase brand awareness and sales.
• Create creator briefs and content guidelines based on brand and product objectives.
• Monitor campaign performance, including views, engagement, clicks, GMV, ROI, and conversion.

Skills

KOL Marketing

Influencer Marketing

Negotiation

Relationship Mgmt

Social Media Marketing

Education

Bachelor’s Degree in Marketing/Communications

Tools

TikTok

Instagram

CRM

Job description

KOL & Creator Marketing Senior Specialist

Manage KOL, Creator, and Affiliate partnerships across TikTok, Instagram, and other social media platforms. Handle end-to-end creator collaborations, including sourcing, negotiation, briefing, product seeding, content review, and performance evaluation. Plan and execute monthly KOL and creator campaigns to increase brand awareness and sales.

Key responsibilities

• Manage KOL, Creator, and Affiliate partnerships across TikTok, Instagram, and other social media platforms
• Build and maintain relationships with creators and influencers
• Handle end-to-end creator collaborations, including sourcing, negotiation, briefing, product seeding, content review, and performance evaluation
• Manage TikTok Affiliate, paid collaborations, barter, CPS campaigns, and other influencer marketing activities
• Plan and execute monthly KOL and creator campaigns to increase brand awareness and sales
• Create creator briefs and content guidelines based on brand and product objectives
• Work closely with the E-commerce team to maximize traffic, GMV, and sales from creator campaigns
• Monitor campaign performance, including views, engagement, clicks, GMV, ROI, and conversion
• Keep up with TikTok and Instagram trends to identify new creator and marketing opportunities
• Support product launches and other brand marketing campaigns

Requirements

• Bachelor’s Degree (S1) in Marketing, Communications, Business, or related fields
• Minimum 3 years of experience in KOL, Influencer, Creator, Affiliate, or Social Media Marketing
• Good understanding of the Indonesian TikTok and Instagram creator landscape
• Hands‑on experience with TikTok Affiliate, product seeding, barter, and paid collaborations
• Experience managing multiple creator campaigns and partnerships
• Strong communication, negotiation, and relationship management skills
• Commercial and results‑oriented mindset
• Fluent in Bahasa Indonesia and English

BPJS THR