KOL & Affiliate Lead

pt evolusi global nusantara; Indonesia; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

Zotech is seeking a KOL & Affiliate Lead to build strong relationships with creators and affiliates, driving brand awareness and sales across TikTok, Instagram, and Shopee. You will oversee end-to-end programs, optimize partnerships, and coordinate with marketing, e-commerce, and creative teams.

The role requires a strong background in influencer/affiliate marketing, excellent negotiation skills, and the ability to manage multiple campaigns in a fast-paced environment.

Qualifications

• Strong understanding of KOL, influencer, and affiliate marketing across TikTok, Instagram, and Shopee.
• Experience managing KOL/affiliate programs and partnerships.
• Proven ability to drive GMV, traffic, and sales through performance campaigns.
• Active on social media with awareness of current trends and viral products.
• Excellent negotiation and relationship-building skills.

Responsibilities

• Develop and execute KOL and Affiliate strategies across platforms to support brand awareness, traffic, and sales targets.
• Lead end-to-end KOL and Affiliate process from creator research to performance evaluation.
• Build and maintain long-term partnerships with creators and Affiliators to drive repeat collaborations.
• Develop, manage, and optimize Affiliate Programs including recruitment, onboarding, activation, and retention.
• Set objectives, budgets, and criteria for creator selection per campaign needs.
• Prepare campaign briefs, guidelines, and content directions aligned with brand identity.
• Monitor KPIs such as views, engagement, GMV, conversion, ROI/ROAS, and more.

Skills

KOL marketing

Affiliate marketing

Negotiation

Communication

Campaign optimization

Education

Bachelor’s degree in Marketing/Communications

Tools

TikTok Shop

Shopee Affiliate

Instagram

Job description

We looking for KOL & Affiliate Lead for Our Brand Zotech, we believe great products grow faster with the right community behind them. We’re looking for someone to build strong relationships with affiliates and drive our sales growth through strategic KOL & affiliate partnerships.

Key Responsibility

• Develop and execute KOL & Affiliate strategies across TikTok, Instagram, and Shopee to support brand awareness, traffic, and sales targets.
• Lead the end-to-end KOL and Affiliate process, from creator research and selection, outreach, negotiation, collaboration, to performance evaluation.
• Build and maintain strong relationships with KOLs, content creators, and Affiliators to establish long-term partnerships and drive repeat collaborations.
• Develop, manage, and optimize Affiliate Programs, including Affiliator recruitment, onboarding, activation, and retention.
• Set campaign objectives, targets, budgets, and creator selection criteria based on business and campaign needs.
• Develop clear and engaging campaign briefs, guidelines, and content directions aligned with brand identity and campaign objectives.
• Monitor and analyze KOL & Affiliate performance, including views, engagement, GMV, conversion, ROI/ROAS, and other relevant KPIs.
• Identify high-performing creators and Affiliators and develop them into long-term strategic partners.
• Evaluate campaign performance and continuously optimize creator mix, commission structure, campaign approach, and budget allocation.
• Coordinate with internal teams, including Marketing, E-Commerce, Creative, and other relevant teams, to ensure campaign execution runs effectively.
• Lead and monitor the performance of the KOL & Affiliate team, including task allocation, target setting, progress monitoring, and performance evaluation.
• Prepare regular KOL & Affiliate reports, including performance analysis, campaign insights, and recommendations for improvement.

Qualifications

• Bachelor’s degree in Marketing Communication, Public Relations, Marketing, or a related field.
• Strong understanding of KOL, influencer, and affiliate marketing across TikTok, Instagram, and Shopee.
• Active on social media and highly aware of content trends and viral products.
• Strong communication and negotiation skills.
• Result-oriented and comfortable working with GMV, conversion, and other performance targets.
• Well-organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Proactive and comfortable working in a fast-paced environment.
• Experience in KOL, Affiliate, or E-Commerce is a plus.
• Hands-on experience managing TikTok Shop & Shopee Affiliate.
• Strong existing KOL & Affiliator network/database.
• Experience analyzing campaign performance and turning data into actionable insights.