KOL & Affiliate Manager

Pengiklan Anonim; Bogor; On-site; IDR 180,000,000 - 260,000,000; Full time

Job summary

Pengiklan Anonim is seeking a results-driven KOL & Affiliate Marketing Manager to amplify brand reach and sales in the beauty, fragrance, FMCG, or lifestyle sectors. You will lead end-to-end campaigns, partner with creators and affiliates, and optimize programs for GMV growth.

You will collaborate with Marketing, Creative, Content, and Sales teams, build strong relationships with stakeholders, and manage budgets while tracking performance against targets and timelines.

Qualifications

• 3–5 years in KOL, influencer, or affiliate marketing.
• Strong knowledge of TikTok, Instagram, and e-commerce platforms.
• Strong negotiation and relationship management skills.
• Experience analyzing campaign performance with data.
• Good understanding of social media trends and digital marketing.
• Able to work with targets, budgets, and deadlines.
• Excellent communication and problem-solving skills.
• Experience in beauty/fragrance/FMCG/lifestyle is a plus.

Responsibilities

• Develop and execute KOL and Affiliate strategies to boost brand awareness and sales.
• Build relationships with KOLs, influencers, affiliates, agencies, and partners.
• Select KOLs and affiliates based on audience, objectives, and budget.
• Manage end-to-end campaigns from briefing to evaluation.
• Develop affiliate programs to drive GMV and conversion.
• Monitor performance by reach, engagement, conversion, and revenue.
• Manage budgets and ensure campaigns meet targets and timelines.
• Research trends to inform strategy.
• Collaborate with Marketing, Creative, Content, and Sales teams to support brand initiatives.

Skills

KOL Marketing

Influencer Marketing

Affiliate Marketing

Negotiation

Relationship Management

Campaign Analysis

Social Media Trends

Digital Marketing

Budget Management

Job description

Develop and execute KOL & Affiliate strategies to increase brand awareness, engagement, and sales.

Build and maintain strong relationships with KOLs, influencers, affiliates, agencies, and partners.

Select KOLs and affiliates based on target audience, campaign objectives, and budget.

Manage campaigns end-to-end, from briefing and negotiation to execution and performance evaluation.

Develop affiliate programs to drive GMV and conversion.

Monitor and analyze KOL & Affiliate performance based on reach, engagement, conversion, and revenue.

Manage campaign budgets and ensure all campaigns run according to targets and timelines.

Conduct research on KOL, influencer, affiliate, and competitor trends to develop relevant strategies.

Collaborate with Marketing, Creative, Content, and Sales teams to support brand initiatives.

Qualifications

Minimum 3-5 years of experience in KOL, Influencer Marketing, Affiliate Marketing, or a related role.

Strong understanding of the KOL, influencer, and affiliate ecosystem, particularly across TikTok, Instagram, and e-commerce platforms.

Strong negotiation and relationship management skills.

Experienced in analyzing campaign performance and using data to develop strategies.

Good understanding of social media trends, content, and digital marketing.

Able to work with targets, budgets, and deadlines.

Strong communication, coordination, and problem-solving skills.

Experience in the beauty, fragrance, FMCG, or lifestyle industry is a plus.