Manager Affiliate & KOL

PT Dwi Krafi Brands (LASKALA GROUP); Bekasi; On-site; IDR 167,400,000 - 245,520,000; Full time

Job summary

PT Dwi Krafi Brands (LASKALA GROUP) seeks a Marketing Manager focused on Affiliate and KOL initiatives. You will develop affiliate strategies, recruit partners, and align campaigns with launches and seasonal moments to drive revenue.

You will lead a team, manage budgets, and collaborate with Brand, Creative, E-commerce, Sales, and Marketing to build strategic partnerships and drive data-driven improvements.

Qualifications

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• 3–5 years of experience in Affiliate, KOL/Influencer, Digital Marketing, or E-commerce.
• Experience in team leadership or management.
• Strong understanding of TikTok Affiliate, Shopee Affiliate, Instagram, and creator platforms.
• Strong negotiation, communication, analytical, and problem-solving skills; target-driven and data-oriented.

Responsibilities

• Develop affiliate strategies, targets, and growth programs.
• Recruit, manage, and improve affiliate performance through campaigns and incentives.
• Monitor affiliate contribution, commission, and profitability.
• Develop KOL strategies based on campaign objectives and target audience.
• Manage KOL sourcing, negotiation, briefing, and relationship.
• Evaluate KOL performance based on engagement, conversion, GMV, and ROI.
• Develop Affiliate & KOL campaigns for launches and seasonal moments.
• Create programs to increase recruitment, activation, and revenue.
• Integrate Affiliate & KOL activities with overall marketing campaigns.
• Monitor Affiliate & KOL performance and key metrics.
• Analyze GMV, revenue, conversion, engagement, and ROI/ROAS.
• Provide data-driven recommendations to improve performance and efficiency.
• Lead and develop the Affiliate & KOL team.
• Set targets, KPIs, timelines, and action plans.
• Provide coaching, evaluation, and performance improvement.
• Plan and control Affiliate & KOL budgets.
• Manage commission, KOL fees, incentives, and campaign costs.
• Evaluate cost efficiency against revenue and results.
• Collaborate with Brand, Creative, E-commerce, Sales, and Marketing teams.
• Build strategic partnerships with marketplaces, agencies, KOLs, and creators.
• Provide insights and recommendations to management.

Skills

Negotiation

Communication

Analytical

Problem-solving

Target-driven

Data-oriented

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Develop affiliate strategies, targets, and growth programs.

Recruit, manage, and improve affiliate performance through campaigns and incentives.

Monitor affiliate contribution, commission, and profitability.

B. KOL & Influencer Management

Develop KOL strategies based on campaign objectives and target audience.

Manage KOL sourcing, negotiation, briefing, and relationship.

Evaluate KOL performance based on engagement, conversion, GMV, and ROI.

C. Campaign & Program Development

Develop Affiliate & KOL campaigns for launches and seasonal moments.

Create programs to increase recruitment, activation, and revenue.

Integrate Affiliate & KOL activities with overall marketing campaigns.

D. Performance & Data Analysis

Monitor Affiliate & KOL performance and key metrics.

Analyze GMV, revenue, conversion, engagement, and ROI/ROAS.

Provide data-driven recommendations to improve performance and efficiency.

E. Team Management

Lead and develop the Affiliate & KOL team.

Set targets, KPIs, timelines, and action plans.

Provide coaching, evaluation, and performance improvement.

F. Budget Management

Plan and control Affiliate & KOL budgets.

Manage commission, KOL fees, incentives, and campaign costs.

Evaluate cost efficiency against revenue and results.

G. Collaboration & Stakeholder Management

Collaborate with Brand, Creative, E-commerce, Sales, and Marketing teams.

Build strategic partnerships with marketplaces, agencies, KOLs, and creators.

Provide insights and recommendations to management.

QUALIFICATIONS :

Bachelor’s degree in Marketing, Business, Communication, or related field.

3–5 years of experience in Affiliate, KOL/Influencer, Digital Marketing, or E-commerce.

Experience in team leadership or management.

Strong understanding of TikTok Affiliate, Shopee Affiliate, Instagram, and creator platforms.

Strong negotiation, communication, analytical, and problem-solving skills; target-driven and data-oriented.

How many years of Affiliate Marketing experience do you have?

How many years of Leadership Management experience do you have?