Head of KOL

CV Kalon Anugrah Persada; Tangerang; Presencial; IDR 180.000.000 - 320.000.000; Jornada completa

Descripción de la vacante

CV Kalon Anugrah Persada is seeking a seasoned KOL/Influencer Marketing Lead to drive strategy and execution across social media and e-commerce channels in Indonesia. You will source, brief, and manage KOL partnerships, while directing a team to meet engagement and sales targets.

The role requires 3–5+ years in KOL marketing, strong leadership, and a track record of successful campaigns in FMCG, beauty, wellness, or supplements.

Formación

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5+ years of experience in KOL/Influencer Marketing.
• Experience managing a team is a plus.
• Experience in FMCG, Beauty, Wellness, or Supplement categories is preferred.
• Strong understanding of KOL marketing, social media, e-commerce, and content trends.
• Proven experience managing KOL campaigns and achieving performance or sales targets.
• Strong leadership, communication, negotiation, and project management skills.
• Familiar with KOL management tools and basic campaign analytics.
• Strategic, proactive, creative, and results-oriented mindset.

Responsabilidades

• Lead and manage the KOL team to achieve campaign, engagement, and sales targets.
• Develop and execute KOL strategies across social media and e-commerce platforms, including TikTok, Instagram, and Shopee.
• Oversee the end-to-end KOL campaign process, from sourcing and briefing to execution, evaluation, and reporting.
• Build and maintain strong relationships with KOLs and influencers.
• Monitor, analyze, and optimize KOL campaign and content performance based on relevant analytics.
• Manage the team’s workflow, targets, performance, and day-to-day activities.
• Identify new KOL opportunities, trends, and strategies to increase brand awareness, engagement, and sales.
• Collaborate with Marketing, Content, Sales, and E-commerce teams to align KOL activities with overall business goals.

Conocimientos

KOL marketing

Team leadership

Strategic thinking

Negotiation

Campaign analytics

Educación

Bachelor’s degree in Marketing/Communications/Business

Herramientas

KOL management tools

Descripción del empleo

Lead and manage the KOL team to achieve campaign, engagement, and sales targets.

Develop and execute KOL strategies across social media and e-commerce platforms, including TikTok, Instagram, and Shopee.

Oversee the end-to-end KOL campaign process, from sourcing and briefing to execution, evaluation, and reporting.

Build and maintain strong relationships with KOLs and influencers.

Monitor, analyze, and optimize KOL campaign and content performance based on relevant analytics.

Manage the team’s workflow, targets, performance, and day-to-day activities.

Identify new KOL opportunities, trends, and strategies to increase brand awareness, engagement, and sales.

Collaborate with Marketing, Content, Sales, and E-commerce teams to align KOL activities with overall business goals.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5+ years of experience in KOL/Influencer Marketing.
• Experience managing a team is a plus.
• Experience in FMCG, Beauty, Wellness, or Supplement categories is preferred.
• Strong understanding of KOL marketing, social media, e-commerce, and content trends.
• Proven experience managing KOL campaigns and achieving performance or sales targets.
• Strong leadership, communication, negotiation, and project management skills.
• Familiar with KOL management tools and basic campaign analytics.
• Strategic, proactive, creative, and results-oriented mindset.