KOL Lead

PT Maja Estetika Sejahtera; Jakarta Selatan; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT Maja Estetika Sejahtera is seeking a skilled KOL/Influencer Marketing Manager to build and execute influencer initiatives that boost brand awareness and sales. You will lead campaigns across TikTok, Instagram, and YouTube, manage relationships with beauty creators, and oversee end-to-end campaign processes in a fast-paced team environment.

The role requires 3–5 years of experience in KOL/Influencer Marketing within beauty or FMCG, a strong network of influencers, and excellent leadership and

Qualifications

• Develop and execute KOL and influencer marketing strategies to increase brand awareness, engagement, and sales.
• Lead and manage KOL campaigns across platforms (TikTok, Instagram, YouTube).
• Identify, evaluate, and build long-term relationships with KOLs, influencers, beauty creators, and affiliates.
• Manage end-to-end KOL campaign process: talent selection, negotiation, briefing, contracting, product delivery, content monitoring, performance evaluation.
• Develop campaign plans and budgets aligned with brand objectives and marketing strategies.
• Monitor campaign performance using metrics such as reach, engagement rate, views, CPV, CPE, conversions, GMV.
• Analyze results and provide actionable insights to optimize KOL performance and ROI.
• Lead and supervise the KOL team to ensure effective execution and targets.
• Collaborate with Brand Marketing, Social Media, E-commerce, and Affiliate teams on launches.
• Monitor beauty industry trends and emerging creators for opportunities.
• Ensure all content aligns with brand guidelines and deliverables.

Responsibilities

• Develop and execute KOL marketing strategies to grow brand awareness, engagement, and sales.
• Lead campaigns across TikTok, Instagram, and YouTube.
• Build and maintain relationships with top KOLs, influencers, and affiliates.
• Oversee end-to-end campaign process from talent selection to performance evaluation.
• Create campaign plans and track budgets aligned with brand goals.
• Monitor metrics and optimize campaigns for ROI and GMV.
• Manage the KOL team to meet targets and drive productivity.
• Coordinate with Brand Marketing, Social Media, E-commerce, and Affiliate teams.
• Stay ahead of beauty trends to identify new collab opportunities.
• Ensure content follows brand guidelines and briefs.

Skills

KOL marketing

Influencer campaigns

Budget management

Campaign analytics

Education

Bachelor's degree in Marketing/related field

Job description

Develop and execute KOL and influencer marketing strategies to increase brand awareness, engagement, and sales.

Lead and manage KOL campaigns across platforms such as TikTok, Instagram, and YouTube.

Identify, evaluate, and build long-term relationships with KOLs, influencers, beauty creators, and affiliates.

Manage the end-to-end KOL campaign process, including talent selection, negotiation, briefing, contracting, product delivery, content monitoring, and performance evaluation.

Develop KOL campaign plans and budgets aligned with brand objectives and marketing strategies.

Monitor campaign performance using key metrics such as reach, engagement rate, views, CPV, CPE, conversions, and GMV.

Analyze campaign results and provide actionable insights to optimize KOL performance and marketing ROI.

Lead and supervise the KOL team to ensure effective execution, productivity, and achievement of campaign targets.

Collaborate with Brand Marketing, Social Media, E-commerce, and Affiliate teams to support product launches and promotional campaigns.

Monitor beauty industry trends, competitor activities, and emerging creators to identify new collaboration opportunities.

Ensure all KOL content aligns with brand guidelines, campaign briefs, and agreed deliverables.

Requirements

Bachelor's degree in Marketing, Communication, Business, or a related field.

Minimum 3–5 years of experience in KOL/Influencer Marketing, preferably in the beauty, skincare, haircare, or FMCG industry.

Strong network of KOLs, influencers, and beauty content creators across relevant social media platforms.

Proven experience managing KOL campaigns from planning and negotiation to execution and performance evaluation.

Strong understanding of campaign metrics, including reach, engagement rate, views, CPV, CPE, conversion rate, and ROI.

Experienced in budget management, talent negotiation, campaign reporting, and performance analysis.

Strong leadership, communication, negotiation, analytical, and problem-solving skills.

Willing to be placed at Kawasan Mega Kuningan, South Jakarta