KOL Specialist

PT Good Sale Tech; Jakarta Selatan; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PT Good Sale Tech is seeking a KOL Specialist in Jakarta to drive brand growth through influencer marketing. You will identify and collaborate with KOLs across TikTok, Instagram, and YouTube, managing campaigns end-to-end from outreach to performance analysis.

The role emphasizes strong communication, coordination, and analytics, with a need to stay ahead of beauty trends to maximize ROI and campaign impact.

Qualifications

• 1–2 years of experience in KOL/Influencer Marketing.
• Basic understanding of KOL management and campaign execution.
• Experience in creating briefs and reviewing content.
• Familiar with administrative processes (MOU and invoices).
• Strong communication and coordination skills.
• Detail-oriented with ability to multitask.
• Experience in the Beauty Industry is required.

Responsibilities

• Create clear and engaging content briefs aligned with campaign objectives.
• Coordinate with KOLs to ensure smooth execution and timely delivery.
• Review KOL content to ensure it meets brand guidelines.
• Handle administrative tasks (MOU/contracts and invoice processing).
• Stay updated with trends in the beauty and influencer marketing industry.

Skills

KOL management

Influencer marketing

Content briefs

Communication

Coordination

Analytics

Job description

A KOL Specialist is responsible for driving brand growth through effective influencer marketing strategies. This role focuses on identifying and collaborating with suitable Key Opinion Leaders (KOLs) to create impactful campaigns across digital platforms such as TikTok, Instagram, and YouTube. The KOL Specialist manages the full campaign lifecycle - from outreach and negotiation to execution and performance analysis-while ensuring alignment with brand objectives and messaging.

This position requires strong communication, coordination, and analytical skills, as well as a deep understanding of social media trends and influencer landscapes to maximize campaign effectiveness and ROI.

Responsibilities:

• Create clear and engaging content briefs aligned with campaign objectives
• Coordinate with KOLs to ensure smooth execution and timely delivery
• Review KOL content to ensure it meets brand guidelines
• Handle administrative tasks (MOU/contracts & invoice processing)
• Stay updated with trends in the beauty and influencer marketing industry

Requirements:

• Minimum 1-2 years of experience in KOL/Influencer Marketing
• Basic understanding of KOL management and campaign execution
• Experience in creating briefs and reviewing content
• Familiar with administrative processes (MOU & Invoice)
• Good communication and coordination skills
• Detail-oriented and able to manage multiple tasks
• Must have experience in the Beauty Industry