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PT. PURA INDONESIA NATURAL is seeking a skilled Influencer Marketing Manager to identify and manage relationships with KOLs and oversee influencer campaigns in Surabaya, Indonesia.
You will coordinate content delivery, track progress, and ensure adherence to campaign guidelines while collaborating with internal teams. The ideal candidate has 3–5 years of experience in influencer marketing, preferably in FMCG or healthy industries, with strong analytical and negotiation skills and a proactive,
Identify, and manage relationships with KOLs.
Coordinate and track the progress of influencer campaigns.
Ensure timely content delivery and adherence to campaign guidelines.
Monitor KOL performance metrics and generate reports.
Maintain accurate records of contracts, payments, and correspondence.
Prepare campaign briefs and reports. Coordinate with internal teams to ensure campaign success.
Analyze data to evaluate the effectiveness of campaigns. Provide insights and recommendations for improvement.
Key responsibilities
Identify and manage relationships with KOLs
Coordinate and track the progress of influencer campaigns
Ensure timely content delivery and adherence to campaign guidelines
Monitor KOL performance metrics and generate reports
Maintain accurate records of contracts, payments, and correspondence
Prepare campaign briefs and reports
Coordinate with internal teams to ensure campaign success
Analyze data to evaluate the effectiveness of campaigns
Provide insights and recommendations for improvement
About you
Bachelor's degree in Marketing, Business Administration, or a related field
At least 3-5 years of experience in influencer marketing, KOL, or a similar role
Having experience in FMCG, Healthy Industries is a must
Strong organizational and multitasking abilities
Excellent communication and negotiation skills
Proficiency in using marketing tools and platforms
Ability to analyze data and generate actionable insights
Familiarity with social media platforms and trends
Detail-oriented with a high level of accuracy
Proactive and able to work independently
Strong team player with a positive attitude