KOL Specialist

Halodoc; Jakarta Selatan; On-site; IDR 72,000,000 - 108,000,000; Full time

Job summary

Halodoc in Jakarta is seeking a KOL/Influencer Marketing Specialist to source, outreach, negotiate, brief, and manage deliverables with accuracy and empathy.

You will coordinate campaigns across internal teams, monitor timelines, maintain the KOL database, analyze performance, and translate insights into actionable briefs for healthcare content.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• 1–3 years of experience in KOL/Influencer Marketing, Digital Marketing, Social Media, or related roles.
• Strong understanding of social media and influencer marketing trends.
• Experience in KOL sourcing, outreach, negotiation, and campaign management.
• Strong communication and relationship management skills.
• Good analytical and project management skills.
• Able to manage multiple campaigns and stakeholders simultaneously.
• Detail-oriented, proactive, and able to work independently.
• Proficient in Google Sheets/Excel and presentation tools.
• Genuine interest in the healthcare industry, with the ability to translate strategy into empathetic, easy-to-understand content briefs.
• Fast learner and adaptable in a dynamic work environment.

Responsibilities

• Source and evaluate KOLs/influencers based on campaign objectives and target audience.
• Manage KOL outreach, negotiation, briefing, and deliverables.
• Coordinate and monitor KOL campaign execution according to timelines and requirements.
• Maintain relationships with KOLs, agencies, and external partners.
• Monitor and analyze KOL campaign performance and provide insights.
• Coordinate with internal teams to ensure smooth campaign execution.
• Maintain KOL database, campaign records, and performance tracking.
• Support KOL strategy and campaign planning based on performance and trends.

Skills

KOL marketing

Social media trends

KOL sourcing

Campaign management

Communication skills

Relationship management

Analytical skills

Project management

Multitasking

Independent work

Excel/Sheets

Content briefs

Education

Bachelor’s degree in Marketing, Communications, Business, or related fields

Tools

Google Sheets/Excel

Presentation tools

Job description

1. Source and evaluate KOLs/influencers based on campaign objectives and target audience.

2. Manage KOL outreach, negotiation, briefing, and deliverables.

3. Coordinate and monitor KOL campaign execution according to timelines and requirements.

4. Maintain relationships with KOLs, agencies, and external partners.

5. Monitor and analyze KOL campaign performance and provide insights.

6. Coordinate with internal teams to ensure smooth campaign execution.

7. Maintain KOL database, campaign records, and performance tracking.

8. Support KOL strategy and campaign planning based on performance and trends.

1. Bachelor’s degree in Marketing, Communications, Business, or related fields.

2. 1–3 years of experience in KOL/Influencer Marketing, Digital Marketing, Social Media, or related roles.

3. Strong understanding of social media and influencer marketing trends.

4. Experience in KOL sourcing, outreach, negotiation, and campaign management.

5. Strong communication and relationship management skills.

6. Good analytical and project management skills.

7. Able to manage multiple campaigns and stakeholders simultaneously.

8. Detail-oriented, proactive, and able to work independently.

9. Proficient in Google Sheets/Excel and presentation tools.

10. Genuine interest in the healthcare industry, with the ability to translate strategy into empathetic, easy-to-understand content briefs.

11. Fast learner and adaptable in a dynamic work environment.