KOL Specialist

PT Maja Estetika Sejahtera; Jakarta Selatan; On-site; IDR 180,000,000 - 270,000,000; Full time

Job summary

PT Maja Estetika Sejahtera in Jakarta seeks a results-driven KOL/Influencer Marketing Specialist to identify beauty creators, negotiate partnerships, and coordinate multi-channel campaigns across TikTok and Instagram.

You will manage campaigns end-to-end, monitor deliverables, analyze performance against targets, and collaborate with Brand Marketing, E-commerce, and creative teams to drive product launches and brand growth.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or a related field.
• 1–3 years of experience in KOL/Influencer Marketing, preferably in beauty or FMCG.
• Familiar with TikTok and Instagram and current influencer marketing trends.
• Experience in KOL sourcing, rate negotiation, campaign coordination, and performance monitoring.
• Understanding of views, reach, engagement rate, CPV, and conversions.
• Proficient with Excel or Google Sheets for managing KOL databases and reports.

Responsibilities

• Identify and research potential KOLs across TikTok, Instagram and other platforms.
• Execute KOL campaigns from talent selection to reporting.
• Coordinate content briefs, posting schedules, and deliverables.
• Monitor KOL content for brand alignment and objectives.
• Track campaign performance metrics and report insights.
• Manage KOL databases, contracts, and invoices.
• Collaborate with Brand Marketing, Social Media, and E-commerce teams.
• Research beauty industry trends to identify new opportunities.
• Prepare campaign performance reports and recommendations.

Skills

KOL Marketing

Influencer Marketing

Campaign Coordination

Performance Analysis

Education

Bachelor's degree in Marketing/Communication/Business

Tools

Excel

Google Sheets

Job description

Identify and research potential KOLs, influencers, and beauty content creators across TikTok, Instagram, and other relevant platforms.

Execute KOL campaigns from talent selection, rate negotiation, briefing, product delivery, content monitoring, to campaign reporting.

Build and maintain good relationships with KOLs, influencers, and talent management agencies.

Coordinate content briefs, posting schedules, deliverables, and campaign timelines to ensure all requirements are met.

Monitor KOL content to ensure it aligns with brand guidelines, campaign objectives, and agreed deliverables.

Track and analyze campaign performance, including views, reach, engagement rate, CPV, and conversions.

Manage KOL databases, campaign documentation, contracts, invoices, and administrative records.

Collaborate with Brand Marketing, Social Media, and E-commerce teams to support product launches and promotional campaigns.

Conduct competitor research and monitor beauty industry trends to identify new KOL opportunities.

Prepare campaign performance reports and provide recommendations for future improvements.

Requirements

Bachelor's degree in Marketing, Communication, Business, or a related field.

Minimum 1–3 years of experience in KOL/Influencer Marketing, preferably in the beauty, skincare, haircare, or FMCG industry.

Familiar with TikTok, Instagram, and current influencer marketing trends.

Experienced in KOL sourcing, rate negotiation, campaign coordination, and performance monitoring.

Understand key campaign metrics such as views, reach, engagement rate, CPV, and conversion rate.

Proficient in Microsoft Excel or Google Sheets for managing KOL databases and campaign reports.

Having a network of beauty KOLs and content creators is a plus.

Willing to be placed at Kawasan Mega Kuningan, South Jakarta

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