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PT Rasa Jiwa Indonesia (Baker Old) seeks a seasoned Franchise Operations Director to lead the franchise outlet network, define operational strategies, and ensure brand standards are implemented across all locations. You will drive sales growth, profitability, and customer experience while coaching franchise partners and internal teams.
The role requires 7–10 years in franchise/retail operations with strong leadership, stakeholder management, and data analysis skills, plus willingness to travel
This role is responsible for ensuring all franchise outlets operate according to company standards, achieve business targets, and deliver consistent customer experience. The position will build long-term relationships with franchisees and support sustainable network growth by leading and managing operations across the entire franchise outlet network.
Lead and manage operational activities across the entire franchise outlet network
Establish operational strategies to increase sales, profitability, and outlet efficiency
Ensure implementation of SOPs, brand standards, product or service quality, and customer experience standards across all outlets
Develop and monitor Key Performance Indicators (KPIs) for franchisees and operational teams
Conduct regular outlet performance reviews and develop action plans for underperforming outlets
Build strong and professional relationships with franchisees, including providing guidance, coaching, and operational support
Handle escalation of operational issues and help resolve franchisee problems effectively
Coordinate with Sales, Marketing, Finance, Supply Chain, Product, and Training teams to support outlet success
Oversee new outlet opening processes, including location readiness, systems, staffing, equipment, and operations
Support franchisee selection, onboarding, and development processes
Ensure outlet compliance with franchise agreements, regulations, policies, and company safety and quality standards
Analyze operational and business data to identify growth opportunities and performance improvements
Prepare operational reports and provide strategic recommendations to management
Lead, develop, and evaluate the Franchise Operations team
Minimum S1 education in Management, Business, Operations, or related field
Minimum 7–10 years of experience in franchise operations, retail operations, F&B operations, or related industry
Minimum 3–5 years in a managerial or leadership position
Experience managing outlet networks, franchisees, distributors, or business partners at relevant scale
Understanding of franchise management, outlet operations, sales performance, budgeting, and unit business profitability
Ability to develop and implement SOPs and operational monitoring systems
Proven ability to improve outlet performance or manage business network expansion
Data analysis capability and understanding of operational KPIs and basic financial reports
Strong negotiation, communication, coaching, and stakeholder management skills
Willingness to travel to outlets or operational areas as needed
Ability to work strategically while also directly addressing operational challenges
Integrity, leadership, decision-making capability, and results orientation