Digital Marketing & E-Commerce Manager

PT Dewa Kopi Indonesia; Tangerang; On-site; IDR 180,000,000 - 420,000,000; Full time

Job summary

PT Dewa Kopi Indonesia is seeking a dynamic marketing leader to develop and drive strategies across B2B and consumer coffee portfolios. You will shape positioning, pricing, launches, and GTM for offline and online channels while building demand through integrated campaigns and strategic partnerships.

You will collaborate with Sales, R&D, Operations, and Finance to execute launches end-to-end, monitor ROI, and optimize e-commerce operations and paid media to maximize growth.

Responsibilities

• Develop and lead marketing strategies for B2B Coffee Beans, Consumer Goods Beans, and RTD Coffee.
• Drive portfolio development, positioning, pricing, launches and GTM across offline and online channels.
• Build demand across B2B, retail, e-commerce, and consumer channels via integrated campaigns and partnerships.
• Collaborate with Sales, R&D, Operations, Supply Chain, Finance and external partners for end-to-end launches.
• Monitor sales, distribution, customer acquisition, trial, conversion, margin and ROI to inform growth.
• Manage and optimize E-Commerce store operations across marketplace channels to maximize GMV.
• Lead digital media planning and performance marketing to reduce CAC and increase LTV.
• Oversee content strategy, social media, and influencer marketing to boost engagement and organic reach.
• Utilize CRM tools and data analytics to map journeys and map retention strategies.

Skills

Marketing strategy

Digital marketing

Brand management

E-commerce

CRM analytics

Budget management

Cross-functional collaboration

SEO/SEM

Influencer marketing

Tools

Tokopedia

Shopee

TikTok Shop

Job description

Develop and lead marketing strategies for B2B Coffee Beans, Consumer Goods Beans, and RTD Coffee to drive sustainable business growth.

Drive portfolio development and commercialization, including positioning, pricing, innovation, launches, and go-to-market (GTM) strategy across both offline and online channels.

Build demand across B2B, retail, e-commerce, and consumer channels through integrated digital campaigns, trade programs, strategic partnerships, and brand activation.

Collaborate with Sales, R&D, Operations, Supply Chain, Finance, and external partners to ensure strong, end-to-end execution of product launches and promotional campaigns.

Monitor sales, distribution, customer acquisition, trial, conversion, margin, and ROI, translating performance insights into clear, actionable growth strategies.

Manage and optimize E-Commerce store operations across marketplace channels (e.g., Tokopedia, Shopee, TikTok Shop) and B2B portals to maximize GMV, improve search visibility, and ensure excellent ratings.

Lead digital media planning and performance marketing, overseeing paid ads (Meta, Google, Marketplace Ads), SEO/SEM, and programmatic media to lower Customer Acquisition Cost (CAC) and increase Customer Lifetime Value (LTV).

Oversee content strategy, social media management, and influencer marketing (KOLs) to build a highly engaged community, increase brand equity, and drive organic traffic for the RTD and bean portfolios.

Utilize CRM tools and data analytics to segment audiences, run targeted email/WhatsApp marketing, map consumer journeys, and implement retention strategies for both retail consumers and B2B clients.

Manage the digital marketing and e-commerce budget efficiently, allocating resources dynamically based on channel performance, monthly KPIs, and profitability targets.