Head of e-Commerce

PT UNZA VITALIS (A business unit of Wipro Consumer Care); Jakarta Pusat; On-site; IDR 400,000,000 - 700,000,000; Full time

Job summary

PT UNZA VITALIS (A business unit of Wipro Consumer Care) is seeking a Head of e-Commerce to shape the digital roadmap for our personal care and beauty brands. You will drive strategy, performance, and execution across marketplaces such as Tokopedia, Shopee, and Lazada, while leading a team and coordinating with Marketing, Trade and Supply Chain.

The role focuses on online revenue growth, traffic, and conversion, with emphasis on livestreams, affiliates, and influencer partnerships, supported by

Qualifications

• 8–10 years in e-commerce, with at least 3 years in leadership.
• Experience in FMCG, personal care, or beauty products.
• Familiar with marketplace mechanics, P&L, campaigns, and negotiations.
• Strong data-driven decision making using analytics tools.
• Excellent command of Bahasa Indonesia and English.

Responsibilities

• Develop and lead the end-to-end e-Commerce strategy across marketplaces and social channels.
• Oversee daily e-commerce operations including campaigns, sales, merchandising, pricing, and inventory.
• Collaborate with Marketing, Trade, Supply Chain, Customer Service, Finance and partners to ensure seamless customer experience.
• Drive online revenue growth, traffic, and conversion through digital shelf optimization and promotions.
• Lead livestreaming, affiliates, and influencer collaborations as growth drivers.
• Monitor platform data and KPIs to provide strategic insights and continuous improvement.
• Manage platform relationships and negotiate visibility and co-branding opportunities.
• Build and lead the e-commerce team with clear direction and performance monitoring.

Skills

Leadership

E-commerce strategy

Cross-functional collaboration

Data-driven decision making

Digital marketing & livestream

Analytical skills

Education

Bachelor's degree in Business, Marketing, Digital Commerce

Tools

Excel

Google Analytics

Platform dashboards

Job description

Responsibilities

Are you a digital leader with a passion for data, innovation, and growth? We’re looking for a Head of e-Commerce to drive the overall strategy, performance, and execution of our online business across platforms. This role will be critical in shaping our digital roadmap and expanding our e-commerce presence in the personal care and beauty industry.

Your Key Responsibilities

• Develop and lead the end-to-end e-Commerce strategy across marketplaces (Tokopedia, Shopee, Lazada, etc.), and social commerce channels.
• Oversee daily operations of e-commerce activities, including campaign planning, online sales performance, digital merchandising, pricing, and inventory.
• Collaborate with internal teams (Marketing, Trade, Supply Chain, Customer Service, Finance) and external partners to ensure seamless customer experience and campaign execution.
• Drive online revenue growth, traffic, and conversion by optimizing digital shelf performance, promotional mechanics, and bundling strategy.
• Lead livestreaming, affiliate programs, and influencer collaborations as key growth drivers.
• Monitor and analyze platform data and KPIs (traffic, conversion, GMV, ROAS, etc.) to provide strategic insights and continuous improvement.
• Manage platform relationships and negotiate for visibility, campaign slots, and co-branding opportunities.
• Build and lead the e-commerce team with clear direction, coaching, and performance monitoring

Requirements

• Bachelor's degree in Business, Marketing, Digital Commerce, or related field.
• Minimum 8–10 years of experience in e-commerce, with at least 3 years in a managerial or leadership role.
• Proven success managing e-commerce operations for FMCG, personal care, or beauty products.
• Familiar with marketplace mechanics, P&L management, campaign planning, and commercial negotiation.
• Strong analytical skills and comfort with data-driven decision-making (Excel, Google Analytics, platform dashboards).
• Experience in livestream, affiliate, and social commerce strategy is a strong plus.
• Solid leadership skills, project management, and the ability to work cross-functionally in a fast-paced environment.
• Excellent communication in Bahasa Indonesia and English.