Growth Lead: Digital Marketing & E‑Commerce

PT Dewa Kopi Indonesia; Tangerang; On-site; IDR 180,000,000 - 420,000,000; Full time

Job summary

PT Dewa Kopi Indonesia is seeking a dynamic marketing leader to develop and drive strategies across B2B and consumer coffee portfolios. You will shape positioning, pricing, launches, and GTM for offline and online channels while building demand through integrated campaigns and strategic partnerships.

You will collaborate with Sales, R&D, Operations, and Finance to execute launches end-to-end, monitor ROI, and optimize e-commerce operations and paid media to maximize growth.

Responsibilities

• Develop and lead marketing strategies for B2B Coffee Beans, Consumer Goods Beans, and RTD Coffee.
• Drive portfolio development, positioning, pricing, launches and GTM across offline and online channels.
• Build demand across B2B, retail, e-commerce, and consumer channels via integrated campaigns and partnerships.
• Collaborate with Sales, R&D, Operations, Supply Chain, Finance and external partners for end-to-end launches.
• Monitor sales, distribution, customer acquisition, trial, conversion, margin and ROI to inform growth.
• Manage and optimize E-Commerce store operations across marketplace channels to maximize GMV.
• Lead digital media planning and performance marketing to reduce CAC and increase LTV.
• Oversee content strategy, social media, and influencer marketing to boost engagement and organic reach.
• Utilize CRM tools and data analytics to map journeys and map retention strategies.

Skills

Marketing strategy

Digital marketing

Brand management

E-commerce

CRM analytics

Budget management

Cross-functional collaboration

SEO/SEM

Influencer marketing

Tools

Tokopedia

Shopee

TikTok Shop

Job description

PT Dewa Kopi Indonesia is seeking a dynamic marketing leader to develop and drive strategies across B2B and consumer coffee portfolios. You will shape positioning, pricing, launches, and GTM for offline and online channels while building demand through integrated campaigns and strategic partnerships.

You will collaborate with Sales, R&D, Operations, and Finance to execute launches end-to-end, monitor ROI, and optimize e-commerce operations and paid media to maximize growth.