Head of e-Commerce

PT UNZA VITALIS (a business unit of Wipro Customer Care); Jakarta Barat; On-site; IDR 400,000,000 - 800,000,000; Full time

Job summary

PT UNZA VITALIS is seeking a Head of e-Commerce to steer the online business strategy across marketplaces and social channels in the beauty and personal care space. You will lead campaigns, optimize performance, and collaborate with cross-functional teams to deliver growth.

The role requires 8–10 years in e-commerce with at least 3 years in management, and a proven track record in FMCG or beauty categories. Strong data skills and leadership are essential in a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Marketing, Digital Commerce, or related field.
• 8–10 years of e-commerce experience with at least 3 years in a leadership role.
• Proven success managing e-commerce operations for FMCG, personal care, or beauty products.

Responsibilities

• Develop and lead the end-to-end e-Commerce strategy across marketplaces and social channels.
• Oversee daily e-commerce operations including campaign planning, online sales performance, merchandising, pricing and inventory.
• Collaborate with Marketing, Trade, Supply Chain, Customer Service and Finance to ensure a seamless customer experience.
• Drive online revenue growth, traffic and conversion by optimizing digital shelf performance, promotions and bundling.
• Lead livestreaming, affiliate programs and influencer collaborations as growth drivers.
• Monitor platform data and KPIs to provide strategic insights and continuous improvement.
• Manage platform relationships and negotiate visibility, campaign slots and co-branding opportunities.
• Build and lead the e-commerce team with clear direction and performance monitoring.

Skills

E-commerce leadership

Strategic thinking

Data analysis

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Business/Marketing/Digital Commerce

Tools

Excel

Google Analytics

Job description

Are you a digital leader with a passion for data, innovation, and growth? We’re looking for a Head of e-Commerce to drive the overall strategy, performance, and execution of our online business across platforms. This role will be critical in shaping our digital roadmap and expanding our e-commerce presence in the personal care and beauty industry.

Your Key Responsibilities:

• Develop and lead the end-to-end e-Commerce strategy across marketplaces (Tokopedia, Shopee, Lazada, etc.), and social commerce channels.
• Oversee daily operations of e-commerce activities, including campaign planning, online sales performance, digital merchandising, pricing, and inventory.
• Collaborate with internal teams (Marketing, Trade, Supply Chain, Customer Service, Finance) and external partners to ensure seamless customer experience and campaign execution.
• Drive online revenue growth, traffic, and conversion by optimizing digital shelf performance, promotional mechanics, and bundling strategy.
• Lead livestreaming, affiliate programs, and influencer collaborations as key growth drivers.
• Monitor and analyze platform data and KPIs (traffic, conversion, GMV, ROAS, etc.) to provide strategic insights and continuous improvement.
• Manage platform relationships and negotiate for visibility, campaign slots, and co-branding opportunities.
• Build and lead the e-commerce team with clear direction, coaching, and performance monitoring

• Bachelor's degree in Business, Marketing, Digital Commerce, or related field.
• Minimum 8–10 years of experience in e-commerce, with at least 3 years in a managerial or leadership role.
• Proven success managing e-commerce operations for FMCG, personal care, or beauty products.
• Familiar with marketplace mechanics, P&L management, campaign planning, and commercial negotiation.
• Strong analytical skills and comfort with data-driven decision-making (Excel, Google Analytics, platform dashboards).
• Experience in livestream, affiliate, and social commerce strategy is a strong plus.
• Solid leadership skills, project management, and the ability to work cross-functionally in a fast-paced environment.
• Excellent communication in Bahasa Indonesia and English.