Digital Marketing Manager

PT. TIRTA KUMALA SARI; Jakarta Utara; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

O'Connor Tumbler seeks a data-driven Digital Marketing Manager to lead omni-channel growth. You will drive traffic, conversions, and revenue through Meta, TikTok and Google ads while scaling marketplace performance on Shopee, Lazada, Tokopedia.

You will manage a high-performing team and align campaigns with business objectives. The role requires strong analytics, hands-on advertising experience, and leadership to optimize customer journeys from awareness to purchase across owned and partner

Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, Digital Marketing, or a related field.
• Proven experience in digital marketing, e-commerce, or digital commerce roles.
• Experience managing a digital marketing and/or e-commerce team.

Responsibilities

• Develop and execute integrated digital marketing and e-commerce strategies aligned with business objectives.
• Lead campaigns across Meta Ads, TikTok Ads, Google Ads to drive traffic, conversions and revenue.
• Oversee marketplaces like Shopee, Lazada, Tokopedia to optimize listings, pricing and promotions.
• Coordinate promotional calendars and campaigns across digital channels and marketplaces.
• Monitor performance metrics and optimize ROAS, ROI and profitability.

Skills

Meta Ads

TikTok Ads

Google Ads

Digital analytics

Education

Bachelor's degree in Marketing/Business/Digital Marketing

Tools

Shopee

Lazada

Tokopedia

Job description

The Digital Marketing Manager is responsible for driving O'Connor Tumbler's digital growth and e-commerce performance through integrated digital marketing and online commerce strategies. This role oversees digital acquisition, performance marketing, marketplace operations, e-commerce campaigns, conversion optimization, and online revenue growth while leading and developing the digital marketing and e-commerce team.

The ideal candidate is a commercially driven and data-oriented digital commerce professional who understands both how to generate traffic and how to convert that traffic into sales. The candidate should be hands-on with digital advertising platforms and e-commerce marketplace dashboards, while having strong leadership capabilities to manage and develop a high-performing team.

Key Responsibilities

1. Digital Marketing & E-Commerce Strategy

Develop and execute integrated digital marketing and e-commerce strategies aligned with O'Connor's overall business objectives.

Develop monthly, quarterly, and annual plans to drive traffic, customer acquisition, conversion, revenue, and brand growth.

Identify growth opportunities through digital performance data, marketplace insights, consumer behavior, and market trends.

Establish clear KPIs and performance targets across digital marketing and e-commerce channels.

Ensure digital marketing and e-commerce activities work together to maximize the overall customer journey from awareness to purchase.

2. Performance & Digital Marketing

Oversee digital marketing activities across Meta Ads, TikTok Ads, Google Ads, and other relevant digital platforms.

Develop and optimize paid media strategies to drive qualified traffic, customer acquisition, conversions, and revenue.

Monitor key performance metrics including spend, CTR, CPC, CPM, CPA, ROAS, ROI, conversion rate, and revenue.

Work with the Creative and Content teams to develop and optimize ad creatives, messaging, hooks, and landing experiences.

Continuously test and optimize audiences, creatives, campaigns, bidding strategies, and budgets based on performance data.

3. E-Commerce & Marketplace Management

Oversee e-commerce operations and performance across Shopee, TikTok Shop, and other relevant marketplaces.

Actively monitor marketplace dashboards, including GMV, revenue, orders, traffic, conversion rate, product performance, campaign performance, and store health.

Ensure product listings, pricing, promotions, stock availability, product information, and store presentation are properly managed and optimized.

Identify marketplace growth opportunities and implement strategies to improve traffic, conversion, and sales.

Coordinate with marketplace platforms and relevant external partners when necessary.

4. E-Commerce Campaign & Promotion

Develop and manage the e-commerce promotional calendar, including Payday, Double Date, mega campaigns, seasonal campaigns, flash sales, vouchers, bundles, and other platform promotions.

Coordinate marketplace campaigns with digital advertising activities to maximize traffic and conversion.

Determine promotional strategies based on product priorities, inventory, commercial targets, and campaign performance.

Evaluate campaign performance and identify opportunities for optimization.

5. Conversion & Revenue Optimization

Analyze the full digital commerce funnel from traffic acquisition to purchase and repeat purchase.

Identify conversion barriers and develop strategies to improve conversion rate, AOV, customer acquisition, and revenue.

Optimize product pages, pricing, promotions, bundles, campaign landing experiences, and other customer touchpoints.

Analyze the performance of individual products, campaigns, channels, and customer segments to identify growth opportunities.

Develop strategies to improve the efficiency and profitability of digital and e-commerce investments.

6. Data Analysis & Performance Reporting

Consolidate and analyze performance data across digital advertising and e-commerce channels.

Monitor key metrics including traffic, spend, CTR, CPC, CPM, CPA, ROAS, ROI, GMV, revenue, orders, conversion rate, AOV, and customer acquisition performance.

Prepare regular performance reports and provide actionable insights and recommendations to management.

Identify trends, performance gaps, and opportunities through data-driven analysis.

Develop dashboards and reporting frameworks to monitor overall digital commerce performance.

7. Affiliate, KOL & Social Commerce

Collaborate with KOL and Live Streaming teams to maximize traffic and sales generated through social commerce.

Develop strategies to integrate paid media, KOL, affiliate, and marketplace activities.

Monitor the commercial contribution of KOL and affiliate activities to e-commerce performance.

Identify opportunities to scale high-performing creators, affiliates, campaigns, and content.

8. Budget & Commercial Management

Develop and manage digital marketing and e-commerce budgets.

Allocate marketing and promotional investments based on business priorities and channel performance.

Monitor advertising spend, marketplace costs, promotional costs, and overall channel profitability.

Evaluate ROAS, ROI, and other commercial metrics to ensure efficient allocation of resources.

Identify opportunities to improve cost efficiency while maintaining sustainable revenue growth.

Lead, manage, and develop the team.

Set clear team structures, responsibilities, targets, and KPIs.

Monitor individual and team performance and provide regular coaching and feedback.

Ensure the team executes digital campaigns and e-commerce operations accurately and efficiently.

Foster a data-driven, commercially focused, and collaborative working environment.

10. Cross-Functional Collaboration

Coordinate digital campaigns with product launches, e-commerce campaigns, inventory planning, and business priorities.

Ensure sufficient product availability and commercial readiness for major digital and e-commerce campaigns.

Align digital marketing and e-commerce initiatives with overall brand and business strategies.

Qualifications

Bachelor's degree in Marketing, Business, E-Commerce, Digital Marketing, or a related field.

Minimum 5 years of experience in digital marketing, e-commerce, digital commerce, or related fields, including at least 2 years in a managerial or team leadership role.

Proven experience managing both digital marketing/performance marketing and e-commerce/marketplace operations.

Strong hands-on experience with digital advertising platforms such as Meta Ads, TikTok Ads, and/or Google Ads.

Strong hands-on experience operating and analyzing e-commerce marketplace dashboards, particularly Shopee, TikTok Shop, Lazada, Tokopedia, or similar platforms.

Strong understanding of performance marketing and e-commerce metrics, including CTR, CPC, CPM, CPA, ROAS, ROI, GMV, revenue, conversion rate, AOV, and traffic.

Proven experience developing and executing digital campaigns and e-commerce promotional strategies.

Strong analytical and commercial skills with the ability to translate data into actionable strategies.

Experience managing and developing a digital marketing and/or e-commerce team.

Experience in consumer goods, lifestyle, retail, home & living, drinkware, beauty, or e-commerce industries is highly preferred.

Strong communication, leadership, negotiation, and problem-solving skills.

Results-oriented, hands-on, and comfortable working in a fast-paced, data-driven business environment.