Brand Marketing & E-Commerce Specialist

PT. DOOGLEE GRUP INDONESIA; Jakarta Barat; On-site; IDR 70,000,000 - 110,000,000; Full time

Job summary

PT. DOOGLEE GRUP INDONESIA is seeking a Brand Marketing & E‑Commerce Specialist to drive brand strategy and multichannel campaigns for Dooglee and TuuTuu. You will blend offline and online marketing with data‑driven insights to boost sales and market reach.

The role covers campaign planning, digital advertising, marketplace management, product launches, and events for stores and resellers, not just social media management. You’ll collaborate with sales, design, and vendors to execute programs.

Qualifications

• Bachelor's or diploma in Marketing, Business, Communication, Management, or related field.
• At least 2 years in Brand Marketing, Digital Marketing, Performance Marketing, or e‑commerce.
• Hands-on experience with Meta Ads Manager.
• Understanding of the digital marketing funnel from awareness to conversion.
• Experience managing marketplaces like Shopee, Tokopedia, and/or TikTok Shop.

Responsibilities

• Develop and execute monthly marketing plans for Dooglee and TuuTuu.
• Design campaigns for product launches, promotions, and events.
• Determine target audience, objectives, messages, and channels.
• Manage and optimize Meta Ads hands-on.
• Monitor campaigns using CTR, CPC, CPM, CPA, ROAS, and sales metrics.
• Plan and manage marketplaces promotions and ecommerce channels.

Skills

Brand Marketing

Digital Marketing

Performance Marketing

E-Commerce

Education

D3/S1 Marketing or related field

Marketing/Management/Business

Tools

Meta Ads Manager

Job description

Brand Marketing & E-Commerce Specialist position handling marketing development for Dooglee and TuuTuu brands. The role combines brand strategy, digital marketing, e-commerce, retail activation, and offline marketing with a data-driven and sales-oriented approach. This is not solely a social media management position. The candidate will be involved in campaign planning, digital advertising, marketplace management, product launches, events, and marketing programs for stores and resellers.

Key Responsibilities

• Develop and execute monthly marketing plans for Dooglee and TuuTuu
• Design campaigns for product launches, promotions, seasonal campaigns, events, and brand activities
• Determine target audience, campaign objectives, key messages, promotion mechanics, CTAs, and marketing channels
• Manage and optimize Meta Ads hands-on
• Monitor and evaluate campaigns based on CTR, CPC, CPM, CPA, conversion rate, ROAS, and sales
• Manage and develop marketplaces such as Shopee, Tokopedia, TikTok Shop, and other e-commerce channels
• Plan marketplace promotions, vouchers, bundles, gifts with purchase, and conversion programs
• Create content plans and creative briefs for Graphic Designers and Creative Teams
• Plan marketing programs for stores, resellers, retail partners, and offline channels
• Coordinate with Sales, Graphic Designers, Creative Teams, Customer Service, vendors, KOLs, and relevant parties

About You

• Minimum D3/S1 education in Marketing, Business, Communication, Management, or related fields
• Minimum 2 years of experience in Brand Marketing, Digital Marketing, Performance Marketing, E-Commerce, or similar positions
• Hands-on experience using Meta Ads Manager (required)
• Understanding of digital marketing funnel from awareness to traffic to leads to conversion to sales
• Understanding of metrics such as CTR, CPC, CPM, CPA, Conversion Rate, and ROAS
• Experience managing marketplaces such as Shopee, Tokopedia, and/or TikTok Shop
• Ability to create marketing plans and campaign strategies independently
• Strong data analysis capabilities and commercial mindset
• Ability to create clear creative briefs for Graphic Designers and Creative Teams
• Strong communication, coordination, and project management skills

About Us

PT. Dooglee Grup Indonesia is opening an opportunity for a Brand Marketing & E-Commerce Specialist position.