Area Sales Manager – Food & Beverage

STEDI Talent Solution; Jakarta Pusat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

STEDI Talent Solution, a respected Food & Beverage company, is seeking a commercially driven Area Sales Manager to lead sales across the Bogor Regency area and adjacent territory. You will drive volume, revenue, and market share while optimizing distributor performance and expanding product distribution.

The ideal candidate has 5+ years in sales (3+ in supervision or 1 year as ASM), a Bachelor’s degree, and strong Excel skills for reporting and data analysis.

Qualifications

• Bachelor's degree in any discipline.
• Minimum 5 years of sales experience, including at least 3 years as a Sales Supervisor or 1 year as an Area Sales Manager.
• Prior experience in FMCG, Food & Beverage, Food Manufacturing, Food Distribution, Consumer Goods, or related industries is mandatory.
• Proven experience in area sales management, territory development, distributor management, and sales target achievement.
• Demonstrated ability to supervise and develop sales teams, including Sales Supervisors and Sales Representatives.
• Strong Excel proficiency, Pivot Tables, data processing, and sales reporting.

Responsibilities

• Drive sales performance across the assigned territory, ensuring achievement of sales volume, revenue, distribution, and market share targets.
• Manage distributor relationships and monitor sales performance, stock movement, market coverage, and distribution effectiveness.
• Supervise and develop Sales Supervisors, Sales Representatives, and other field sales personnel to ensure effective sales execution.
• Identify new business opportunities, expand customer coverage, and strengthen product distribution across General Trade and Modern Trade.
• Analyse sales performance, distributor data, and market trends to identify opportunities and improvements.
• Prepare and submit timely sales reports using Microsoft Excel, including Pivot Tables, data consolidation, and sales performance analysis.

Skills

Sales management

Team leadership

Distributor management

Excel - Pivot Tables

Territory development

Education

Bachelor's degree

Tools

Excel

Pivot Tables

Job description

Our client, an established company in the Food & Beverage industry, is seeking a commercially driven and experienced Area Sales Manager to join their team. With an established product portfolio and a broad distribution network, our client is looking for a sales professional who can drive business growth, strengthen market coverage, and ensure effective sales execution across the assigned territory.

Key Responsibilities:

• Drive sales performance across the assigned territory, ensuring achievement of sales volume, revenue, distribution, and market share targets.
• Manage distributor relationships and monitor sales performance, stock movement, market coverage, and distribution effectiveness.
• Supervise and develop Sales Supervisors, Sales Representatives, and other field sales personnel to ensure effective sales execution.
• Identify new business opportunities, expand customer coverage, and strengthen product distribution across relevant sales channels, including General Trade and Modern Trade.
• Analyse sales performance, distributor data, and market trends to identify business opportunities and recommend improvements.
• Prepare and submit timely sales reports using Microsoft Excel, including Pivot Tables, data consolidation, and sales performance analysis.

Requirements:

• Bachelor's degree in any discipline.
• Minimum 5 years of sales experience, including at least 3 years as a Sales Supervisor or 1 year as an Area Sales Manager.
• Prior experience in the FMCG, Food & Beverage, Food Manufacturing, Food Distribution, Consumer Goods, or related industries is mandatory.
• Proven experience in area sales management, territory development, distributor management, and sales target achievement.
• Demonstrated ability to supervise and develop sales teams, including Sales Supervisors and Sales Representatives.
• Strong Microsoft Excel proficiency, particularly in Pivot Tables, data processing, and sales reporting. Ability to independently analyse raw distributor data and meet reporting deadlines is essential.
• Willing to be based in Bogor Regency and manage sales operations across the assigned territory.