Sales Manager FMCG (Mandarin)

PT Eastroc Vitamin Energy Indonesia; Kota Bandung; On-site; IDR 300,000,000 - 460,000,000; Full time

Job summary

PT Eastroc Vitamin Energy Indonesia is seeking a Sales Manager – Bandung Area to lead sales operations, drive revenue growth, and expand market coverage across Bandung. You will serve as the primary liaison with Mandarin-speaking principals and HQ for performance reviews, launches, and reporting.

The role requires 5–7 years in sales with 2–3 years in a managerial capacity, fluency in Mandarin, and strong leadership in route-to-market strategies.

Qualifications

• Bachelor's degree in Business, Marketing, Management or related field.
• Minimum 5–7 years in sales with 2–3 years in managerial/area sales role.
• Fluent in Mandarin for communication with principals.
• Strong leadership and people development skills.
• Solid understanding of route-to-market and distribution management.
• Analytical and data-driven with proficiency in sales reporting tools.

Responsibilities

• Develop and execute the regional sales strategy for Bandung to achieve targets and market share growth.
• Lead, coach and manage the area sales team for high performance.
• Monitor regional sales performance, distributor coverage, and competitor activities.
• Build and maintain strong relationships with distributors, key accounts, wholesalers, and retailers.
• Coordinate with Mandarin-speaking principals/HQ for reviews, targets, launches, and reporting.
• Plan and implement trade promotions, pricing strategies, and merchandising with Trade Marketing.
• Ensure effective route-to-market execution, stock availability, and order fulfillment in the area.
• Prepare periodic sales reports, forecasts and market analysis for management.
• Identify new business opportunities and expansion areas within Bandung.
• Manage area operating budget including incentives and promotional costs.
• Ensure compliance with company policies and trade regulations.

Skills

Mandarin

Leadership

Route-to-market

Trade marketing

Distribution management

Analytical mindset

Sales reporting

Education

Bachelor's degree in Business/Marketing/Management

Tools

Power BI

Excel

SFA/DMS systems

Job description

Industry: Beverage Trading / FMCG Distribution
Location: Bandung, West Java (Domiciled in or willing to relocate to Bandung)
Reports to: National Sales Manager / Sales Director

Position Summary
The Sales Manager – Bandung Area is responsible for leading and developing sales operations across the Bandung region, driving revenue growth, expanding market coverage, and managing the distribution network. This role also serves as the primary liaison with Mandarin-speaking principals, suppliers, or headquarters regarding regional business performance, reporting, and strategic alignment.

Key Responsibilities

Develop and execute the regional sales strategy for the Bandung area to achieve sales targets, market share growth, and distribution expansion.

Lead, coach, and manage the area sales team (Sales Supervisors, Salesmen, Canvassers) to ensure high performance and productivity.

Monitor and analyze regional sales performance, including sales volume, distribution coverage, outlet penetration, and competitor activities.

Build and maintain strong relationships with distributors, key accounts, wholesalers, and retail outlets in the Bandung region.

Coordinate with Mandarin-speaking principals/HQ for business reviews, target setting, product launches, and reporting.

Plan and implement trade promotions, pricing strategies, and merchandising activities in coordination with Trade Marketing.

Ensure effective route-to-market execution, stock availability, and order fulfillment across the area.

Prepare and present periodic sales reports, forecasts, and market analysis to management.

Identify new business opportunities and expansion areas within the Bandung region.

Manage area operating budget, including sales expenses, incentives, and promotional costs.

Ensure compliance with company policies, SOPs, and trade regulations in all sales activities.

Handle escalations related to distributor issues, customer complaints, or market disputes.

Qualifications

Bachelor's degree in Business, Marketing, Management, or related field.

Minimum 5–7 years of experience in sales, with at least 2–3 years in a managerial/area sales role, preferably in the FMCG/beverage trading or distribution industry.

Proven track record in managing regional sales targets, distributor networks, and field sales teams.

Fluent in Mandarin — required for communication with principals.

Strong leadership, team management, and people development skills.

Solid understanding of route-to-market strategy, trade marketing, and distribution management.

Analytical and data-driven mindset, with proficiency in sales reporting tools (Excel, SFA/DMS systems, Power BI, is a plus).

Excellent negotiation, communication, and relationship-building skills.

Willing to be based in Bandung and travel extensively within the area.