Branch Manager

PT Bhineka Inovasi Global; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Bhineka Inovasi Global is seeking an experienced Sales Manager to drive growth across HORECA, General Trade, and Modern Trade in Surabaya, Gresik, and Sidoarjo. You will lead a sales team, expand distribution, and build strong customer networks to achieve targets.

You will analyze market trends, forecast sales, and collaborate with distribution and operations to ensure product availability, timely delivery, and profitable outcomes. Mandarin proficiency is a plus.

Qualifications

• Bachelor's degree in any relevant field.
• Minimum 5 years of sales experience in F&B or FMCG.
• Proven experience with HORECA, GT/Traditional, and MT channels.
• Past role as Branch Manager or similar leading 10+ sales staff.
• Strong knowledge of Surabaya, Gresik, and Sidoarjo markets.
• Proven track record in achieving targets and growing market coverage.
• Strong leadership, negotiation, communication, and analytical skills.
• Proficient in Excel; experienced in sales reporting.
• Mandarin proficiency is an advantage.
• Willing to travel as required.

Responsibilities

• Develop and execute sales strategies to achieve targets across HORECA, GT, and MT channels.
• Manage and expand customer networks, including gallon water agents, traditional outlets, hotels, restaurants, and catering businesses.
• Drive market penetration and distribution growth across Surabaya, Gresik, and Sidoarjo.
• Identify new business opportunities and strengthen relationships with customers and distributors.
• Monitor sales performance, market trends, and competitor activities to identify growth opportunities.
• Develop sales forecasts, analyze reports, and implement action plans to improve profitability.
• Coordinate with distribution and operations to ensure product availability and timely delivery.
• Plan and execute sales promotions and trade programs to increase volume and market share.

Skills

Leadership

Negotiation

Communication

Analytical

Excel

Education

Bachelor's degree

Tools

Excel

Job description

Develop and execute sales strategies to achieve sales targets, revenue growth, and market expansion across HORECA, General Trade (GT), and Modern Trade (MT) channels.

Manage and expand customer networks, including gallon water agents, traditional outlets, modern retail chains, hotels, restaurants, cafés, and catering businesses.

Drive market penetration and distribution growth for FMCG products across Surabaya, Gresik, and Sidoarjo.

Identify new business opportunities, acquire new customers, and strengthen relationships with existing customers and distribution partners.

Monitor sales performance, market trends, competitor activities, and distribution coverage to identify growth opportunities.

Develop sales forecasts, analyze sales reports, and implement action plans to improve sales performance and profitability.

Coordinate with distribution and operational teams to ensure product availability, timely delivery, and effective order fulfillment.

Plan and execute sales promotions and trade programs to increase sales volume, outlet penetration, and market share.

Qualifications:

Minimum Bachelor's degree in any relevant field.

Minimum 5 years of experience in sales, preferably in the Food & Beverage (F&B) or FMCG industry.

Proven experience handling HORECA, General Trade (GT)/traditional trade, and Modern Trade (MT) channels.

Previous experience as a Branch Manager or in a similar managerial role, leading a sales team of more than 10 members.

Strong knowledge of the Surabaya, Gresik, and Sidoarjo markets, including customer networks and distribution channels.

Proven track record in achieving sales targets, expanding market coverage, and developing new business opportunities.

Strong leadership, negotiation, communication, and analytical skills.

Proficient in Microsoft Office, particularly Excel, and experienced in sales reporting.

Mandarin proficiency is an advantage.

Willing to travel as required.