Area Sales Manager

Confidential; Banjarmasin; On-site; IDR 216,000,000 - 300,000,000; Full time

Job summary

Confidential is seeking an Area Sales Manager (General Trade) in Indonesia to drive sales across channels, build and sustain distributor networks, and lead strategic account planning. The role requires deep market insight, data-driven decision making, and strong stakeholder collaboration.

The candidate will manage the end-to-end sales cycle, align with delivery teams, and travel as needed to cover Indonesia. English proficiency and a track record in FMCG are essential for success.

Qualifications

• Fluent in English (written and spoken).
• Proven experience managing General Trade databases and channel data.
• Excellent communication and presentation skills.
• Target-oriented, entrepreneurial, and self-motivated with at least 3 years in FMCG sales.
• Willing to travel across Indonesia as needed.

Responsibilities

• Meet and exceed sales targets for assigned channels.
• Identify and acquire new distributors; up-sell to existing customers.
• Track and report competitor activities.
• Develop market intelligence and feedback to management.
• Manage the full sales cycle from prospecting to close.
• Build strong relationships with key accounts and maintain a robust pipeline.
• Forecast sales accurately and assist with account planning.
• Coordinate with product delivery and other teams for smooth service delivery.
• Prepare regular performance reports and participate in reviews.
• Analyze market trends and propose competitive strategies.

Skills

English fluent

General Trade database

Communication skills

Sales target orientation

Travel readiness

Job description

Job Descriptions:

• Meeting & exceeding sales targets as assigned.


• Identifying and acquiring new distributors, as well as up-selling to the existing customer base.


• Track & report activities of competitors.


• Develop strong market intelligence and monitor competitor activities on trade channel-related matters and proactively provide feedback to management.


• Managing the entire sales cycle from prospection through to successful closure.


• Building strong relationships with key accounts.


• Build a strong pipeline and ensure accurate sales forecasting and account planning.


• Coordinating with other teams to ensure smooth delivery of products & services.


• Prepare regular reports and participate in regular meetings to review performance.


• Analyzing market trends and competitors activities and formulating strategies to respond to these.

Job Requirements:

• Minimum 3 years experience as Area Sales Manager (General Trade) in FMCG industry.


• Fluent in English, both written and spoken.


• Having strong database in General Trade


• Willing to be placed in Banjarmasin, South Kalimantan.


• Able to develop channel sales strategy.


• Excellent communication and presentation skills.


• Result oriented, entrepreneurial, and self-motivated.


• Able to work under pressure and achieve Monthly Sales Target


• Willing to travel throughout Indonesia if needed