Strategic Customer Analytics & Data Science Lead

Bank of China (Hong Kong); Hong Kong; On-site; HKD 900,000 - 1,800,000; Full time

Job summary

Bank of China (Hong Kong) invites an experienced Senior Customer Analytics & Data Science Manager to lead data-driven marketing strategies, customer segmentation, and performance measurement across digital channels. You will partner with business units to identify opportunities, apply predictive models and CRM insights, and drive campaign effectiveness.

Proficiency in SAS, SQL, Python, Tableau, GA4/Adobe Analytics, and experience with Pega or Salesforce are required, with 4–10 years in data

Qualifications

• Degree or above in business, quantitative, numerical science or related discipline.
• 4–10 years' experience in data analytics and digital sales, at least 2 years in a managerial role.
• Proficiency in Excel and PowerPoint.
• Experience with SAS, SQL, Python or similar languages.
• Strong analytical skills and knowledge of analytics tools (GA4, Adobe Analytics).
• Experience with CRM platforms like Pega or Salesforce is a plus.

Responsibilities

• Develop and manage data and behavior‑driven targeted marketing execution and customer contact strategies
• Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior
• Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance
• Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey
• Develop performance report and presentation to evaluate campaign effectiveness and facilitate management decisions
• Lead the digital sales team to coordinate, drive, and monitor the implementation of data marketing strategies

Skills

Data analytics

Marketing analytics

Customer insights

Leadership

Education

Bachelor's degree or above in business/quantitative field

Tools

SAS

SQL

Python

Tableau

GA4/Adobe Analytics

Job description

Bank of China (Hong Kong) invites an experienced Senior Customer Analytics & Data Science Manager to lead data-driven marketing strategies, customer segmentation, and performance measurement across digital channels. You will partner with business units to identify opportunities, apply predictive models and CRM insights, and drive campaign effectiveness.

Proficiency in SAS, SQL, Python, Tableau, GA4/Adobe Analytics, and experience with Pega or Salesforce are required, with 4–10 years in data