Customer Analytics & Data Science Lead (Campaigns)

Bank of China (Hong Kong); Hong Kong; Presencial; HKD 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

Bank of China (Hong Kong) is seeking a Customer Analytics & Data Science Manager (Campaign) to collaborate with business users on segmentation and campaign strategies. You will develop and deploy predictive models to optimize responses and drive cost-efficient marketing across acquisition, cross-sell, up-sell, and usage stimulation.

The role requires strong SAS, Excel, VBA, and database skills, with excellent English and Chinese communication.

Formación

• Degree holder in quantitative, numerical sciences or related field.
• 3+ years in financial services with database marketing, development, reporting and automation.
• Proven competence in SAS programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups.
• Mature self-starter with drive, business sense, and strong problem-solving and project-management skills.
• Excellent English and Chinese communication, written and spoken (incl. Putonghua).

Responsabilidades

• Work with business users to identify target customer segments and selection criteria for new acquisition, cross-sell, up-sell, and usage stimulation.
• Incorporate and implement propensity and predictive models into marketing campaigns to maximize response.
• Provide reasoned comments and recommendations to improve marketing cost efficiency through pre-campaign analysis and post-campaign evaluation.
• Produce analytics reports for regular and campaign-specific needs.
• Participate in analytical model development to meet business objectives.
• Identify and coordinate special projects and initiatives.

Conocimientos

SAS Programming

Excel

VBA

PowerPoint

Database design

Database management

User requirements writing

Educación

Bachelor's degree in quantitative field

Herramientas

SAS Software Suite

Descripción del empleo

Bank of China (Hong Kong) is seeking a Customer Analytics & Data Science Manager (Campaign) to collaborate with business users on segmentation and campaign strategies. You will develop and deploy predictive models to optimize responses and drive cost-efficient marketing across acquisition, cross-sell, up-sell, and usage stimulation.

The role requires strong SAS, Excel, VBA, and database skills, with excellent English and Chinese communication.