(Senior) Customer Analytics & Data Science Manager

Bank of China (Hong Kong) Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Bank of China (Hong Kong) Limited is seeking a Senior Customer Analytics & Data Science Manager to lead data-driven marketing execution and customer contact strategies. You will collaborate with business units to identify data and digital innovations driving digital sales through effective targeting and behavior analysis.

The role involves applying predictive models, customer segmentation, and monitoring campaign performance to improve end-to-end customer journeys, with a focus on delivering

Qualifications

• Degree or above in business, quantitative, numerical science or related discipline.
• 4-10 years of data analytics and digital sales experience, with managerial exposure.
• Strong Excel and PowerPoint skills; experience with analytics tools is a plus.
• Experience with AI decisioning or CRM platforms like Pega or Salesforce is a plus.

Responsibilities

• Develop and manage data-driven marketing execution and customer contact strategies.
• Collaborate with business units to identify dataand digital innovations for digital sales.
• Apply data science insights such as predictive modeling and customer segmentation to campaigns.
• Monitor performance and deliver actionable insights to improve campaign efficiency and journey.

Skills

Analytical skills

Interpersonal communication

English & Chinese communication

Education

Bachelor’s degree or higher in business/quantitative/related

Tools

SAS

SQL

Python

Google Analytics 4

Adobe Analytics

Tableau

Job description

(Senior) Customer Analytics & Data Science Manager

Develop and manage data and behaviour-driven targeted marketing execution and customer contact strategies

Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior

Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance

Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey

Develop performance report and presentation to evaluate campaign effectiveness and facilitate management decisions

Lead the digital sales team to coordinate, drive, and monitor the implementation of data marketing strategies

Requirements:

Degree or above with major in business, quantitative, numerical science or related discipline

4-10 years' experience relating to data analytics and digital sales, at least 2 years of which at managerial level for senior position

Proficiency in Microsoft Office tools such as Excel and Powerpoint

Proficiency in SAS, SQL, Python or similar analytically oriented programming languages is a plus

Strong analytic skills, sensitive to numbers including website and performance analysis. Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics

Experience in AI Decisioning or CRM platform, such as Pega, Salesforce is a plus

Knowledge in building dashboard like Tableau, SAS VA or any equivalent tools would be an advantage

Experience in Banking, Financial Services or FinTech industry preferred

A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market

Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, fluency in Mandarin would be a definite advantage

Sheung Wan, Central and Western District, HK