Campaign Data Science Lead for Customer Analytics

Bank of China (Hong Kong) Limited

Hong Kong

Presencial

HKD 650 000 - 900 000

Tempo integral

Há 3 dias

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Resumo da oferta

Bank of China (Hong Kong) Limited is seeking a Customer Analytics & Data Science Manager (Campaign) in Hong Kong to work with business users on identifying target segments and selection criteria for new acquisition, cross-selling, up-selling, and usage stimulation.

You will implement propensity and predictive models in marketing campaigns to maximize response, provide pre- and post-campaign analysis for cost efficiency, and produce analytics reports for regular and campaign-specific needs while

Qualificações

Degree holder in quantitative or related discipline.
At least 3 years relevant experience in financial services marketing analytics.
Proven competence in SAS programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups.
Strong communication, presentation, and project management skills in English and Chinese.

Responsabilidades

Work collaboratively with business users identifying target customer segments and selection criteria for new acquisition, cross-selling, up-selling, and usage stimulation.
Incorporate and implement propensity and predictive models into marketing campaigns to maximize customer response.
Make well-reasoned comments and recommendations to improve marketing cost efficiency through pre-campaign analysis and post-campaign evaluation.
Produce analytics reports for both regular and campaign-specific needs.
Participate in analytical model development to achieve business objectives.
Identify and coordinate special projects and initiatives.