Senior Customer Analytics & Data Science Lead

Bank of China (Hong Kong) Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Bank of China (Hong Kong) Limited is seeking a Senior Customer Analytics & Data Science Manager to lead data-driven marketing execution and customer contact strategies. You will collaborate with business units to identify data and digital innovations driving digital sales through effective targeting and behavior analysis.

The role involves applying predictive models, customer segmentation, and monitoring campaign performance to improve end-to-end customer journeys, with a focus on delivering

Qualifications

• Degree or above in business, quantitative, numerical science or related discipline.
• 4-10 years of data analytics and digital sales experience, with managerial exposure.
• Strong Excel and PowerPoint skills; experience with analytics tools is a plus.
• Experience with AI decisioning or CRM platforms like Pega or Salesforce is a plus.

Responsibilities

• Develop and manage data-driven marketing execution and customer contact strategies.
• Collaborate with business units to identify dataand digital innovations for digital sales.
• Apply data science insights such as predictive modeling and customer segmentation to campaigns.
• Monitor performance and deliver actionable insights to improve campaign efficiency and journey.

Skills

Analytical skills

Interpersonal communication

English & Chinese communication

Education

Bachelor’s degree or higher in business/quantitative/related

Tools

SAS

SQL

Python

Google Analytics 4

Adobe Analytics

Tableau

Job description

Bank of China (Hong Kong) Limited is seeking a Senior Customer Analytics & Data Science Manager to lead data-driven marketing execution and customer contact strategies. You will collaborate with business units to identify data and digital innovations driving digital sales through effective targeting and behavior analysis.

The role involves applying predictive models, customer segmentation, and monitoring campaign performance to improve end-to-end customer journeys, with a focus on delivering