Campaign Data Science Lead — Customer Analytics

Bank of China (Malaysia) Berhad; Hong Kong; Presencial; HKD 600 000 - 900 000; Tempo integral

Resumo da oferta

Bank of China (Malaysia) Berhad seeks a Customer Analytics & Data Science Manager (Campaign) to lead analytics for customer acquisition and cross-sell campaigns. You will design segments, build predictive models, and drive campaign strategy with business users in Personal Banking and Wealth Management.

The role requires hands-on data work, model deployment, and rigorous evaluation to improve cost efficiency and campaign ROI. Excellent English and Chinese communication skills are essential.

Qualificações

• Degree holder in quantitative, numerical science or related disciplines.
• At least 3 years experience in financial services with database marketing, development, report tracking and automation.
• Proven competence in SAS, Excel, VBA, PowerPoint, and database design/management.

Responsabilidades

• Identify target customer segments and selection criteria for acquisition, cross-sell, up-sell, and usage stimulation.
• Provide campaign execution supports driving segment/product direction and strategies.
• Incorporate propensity/predictive models into marketing campaigns to maximize response.
• Comment and recommend on marketing cost efficiency via pre- and post-campaign analysis.

Conhecimentos

SAS Programming

Excel

VBA

PowerPoint

Database design

Project management

Bilingual communication (English/Puton

Formação académica

Bachelor’s degree in quantitative or related discipline

Ferramentas

Database design

Descrição da oferta de emprego

Bank of China (Malaysia) Berhad seeks a Customer Analytics & Data Science Manager (Campaign) to lead analytics for customer acquisition and cross-sell campaigns. You will design segments, build predictive models, and drive campaign strategy with business users in Personal Banking and Wealth Management.

The role requires hands-on data work, model deployment, and rigorous evaluation to improve cost efficiency and campaign ROI. Excellent English and Chinese communication skills are essential.