Marketing Operations Specialist

Linedata Services (H.K.) Ltd; Hong Kong; On-site; HKD 300,000 - 460,000; Full time

Job summary

Linedata Services (H.K.) Ltd is seeking a Marketing Operations Specialist to support business development, track and report marketing activities, and prepare metrics for senior leadership. You will work closely with the global marketing team to optimize campaigns and demonstrate ROI.

Ideal candidates have a bachelor’s degree in marketing, communications, or business, 2+ years in marketing operations, knowledge of financial services, and strong skills with website updates, email campaigns, and

Qualifications

• Bachelor's degree in marketing, communications, or business.
• 2+ years of experience in marketing operations.
• Knowledge of Financial Services, preferably within banking or loan origination.
• Strong technical aptitude to manage website updates, deploy email campaigns, and reporting.
• Excellent written and verbal communication skills.
• Ability to collaborate with sales, communications, and global marketing teams.
• Experience with online and offline events planning and execution.
• Proficiency with MS Office (Word, Excel, PowerPoint, Outlook).
• Experience with Marketo or HubSpot is a plus with willingness to learn.

Responsibilities

• Coordinate trade shows, conferences, and events including registration and logistics.
• Assist sales in identifying trends, prospects, and targets using tools like ZoomInfo and LinkedIn Sales Navigator.
• Run targeted campaigns to generate leads.
• Produce thought leadership content and social media presence for brand awareness and product launches.
• Gather and analyze activity metrics and report ROI to senior leadership.
• Build cross-functional relationships with internal and external partners.
• Maintain relationships with vendors to ensure adequate support.

Skills

Marketing operations

Analytics

Campaign management

Lead generation

Cross-functional collaboration

Education

Bachelor's degree in marketing, communications, or business

Tools

Marketo

HubSpot

MS Office

Job description

As a member of the Global Marketing team, the Marketing Operations Specialist is primarily responsible for supporting business development efforts, tracking, analyzing, and reporting marketing and communications activities. You will work closely with the marketing and communications teams to gather metrics on the work being performed and prepare reports for senior leadership.

Key responsibilities

Coordinate trade shows, conferences, and networking events, including registration, logistics, vendors, promotional materials, and on-site execution.

Assist the sales organizations with identifying additional trends, prospects & targets, leveraging tools such as ZoomInfo, LinkedIn Sales Navigator, and publicly available resources on the web.

Run targeted campaigns to generate leads.

Work with the sales organizations to produce thought leadership content and social media presence for regular brand awareness and any new product launches.

Collaborate with marketing, social media, and communication team members to gather activity metrics, consolidate and analyze them, and produce regular reports demonstrating the impact and ROI of the activities.

Build cross-functional relationships across multiple internal and external partners.

Maintain relationships with vendors to ensure the proper level of support is delivered.

About you

Bachelor's degree in marketing, communications, or business

2+ years of experience working in marketing operations

Knowledge of Financial Services, preferably within commercial banking or loan origination industries

Strong technical aptitude in order to manage website updates, and schedule, deploy, and report on email campaigns

Excellent written and verbal communication skills

Ability to work closely with the sales, communications, and global marketing team

Excellent working understanding of planning and executing online and offline events for both prospects and clients

Strong Proficiency with MS Office (Word, Excel, PowerPoint, Outlook)

Experience with Marketo or Hubspot is a plus, but at least an interest and aptitude to learn technical skills