Digital Marketing Manager

HR Plus; Hong Kong; On-site; HKD 300,000 - 540,000; Full time

Job summary

HR Plus in Hong Kong seeks a hands-on Digital Marketing Manager to lead B2B campaigns across email, retargeting, display and search. Develop inbound strategies, nurture leads, and measure performance against ROI and KPIs.

Maintain consistent brand messaging and contribute to content for websites, social media, and emails. You will identify trends to optimize spend and drive events like webinars, contests, and other digital projects.

Qualifications

• 3+ years in accountable, hands-on B2B digital marketing.
• Experience with Google SEM, Google Analytics and email campaigns.
• Proficient in marketing automation and HubSpot.
• Ability to translate customer needs into sharp messaging and campaigns.
• Proven track record of ROI-focused campaign management.

Responsibilities

• Plan and manage digital marketing programs across channels.
• Develop strategies to generate inbound leads and nurture prospects.
• Measure performance against ROI and KPIs.
• Maintain brand messaging across platforms including social media.
• Oversee content for websites, social media, and email communications.
• Identify trends and optimize spend and performance.
• Coordinate events such as webinars and other prospecting activities.
• Oversee and manage contests, giveaways, and other digital projects.

Skills

Digital marketing

B2B marketing

Google SEM

Google Analytics

Email campaigns

A/B testing

Landing page optimization

Content marketing

ROI measurement

Cross-functional collaboration

Tools

HubSpot

Marketing automation

A/B testing tools

Job description

• Manage, analyze, and optimize digital marketing programs, including email campaigns, retargeting, display and search marketing
• Develop digital marketing strategies to generate inbound and nurture potential customers
• Measure and report performance of all digital marketing campaigns, and assess against goals ROI and KPIs.
• Maintain consistent brand messaging throughout all platforms including social media
• Oversee and contribute to the development of content for websites, social media, and email communications.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Drive for events such as company’s webinars, and other prospecting events
• Oversee and manage all contests, giveaways, and other digital projects.

Requirements:

• Strong experience in B2B marketing with at least 3 years of accountable, hands-on experience in digital marketing
• Deep understanding of Google SEM, Google Analytics, Email campaigns, and digital marketing tools - marketing automation, A/B testing, landing page optimization, and Hubspot
• Proven outstanding abilities to translate customer needs and market demand into sharp and compelling messaging, content, sales tools, and campaigns to help us meet our business goals
• Proven track record of successfully launching and managing cost-effective marketing campaigns with clear ROI focused metrics
• Strong communication and collaboration skills, both verbal and written
• Highly motivated, passionate, self-starter with a can-do attitude