Marketing Operations Specialist

Linedata; Hong Kong; On-site; HKD 360,000 - 520,000; Full time

Job summary

Linedata is seeking a Marketing Operations Specialist to support Asia marketing activities, with a focus on Hong Kong. You will drive campaigns, assist sales teams, and help expand market visibility across Asia.

In this hands-on role, you’ll partner with regional leaders and global teams, manage events and digital initiatives, and deliver performance reports to measure ROI. Based in Hong Kong, you’ll report to senior marketing leadership.

Qualifications

• 2+ years of experience in marketing operations, campaign execution, field marketing, or a similar role.
• Experience with targeted campaigns, lead generation, and reporting.
• Knowledge of financial services or related sectors is a plus.
• Strong written and verbal communication and collaboration with sales and marketing teams.
• Experience planning and executing online and in-person events.

Responsibilities

• Coordinate trade shows, conferences, client events, and networking opportunities with logistics and on-site execution.
• Support sales teams in market targeting using tools like ZoomInfo and LinkedIn Navigator.
• Develop and execute targeted marketing campaigns to generate qualified leads.
• Create thought leadership content and social media support for product launches and brand awareness.
• Gather performance metrics, analyze campaigns, and prepare ROI reports.

Skills

Marketing operations

Campaign execution

Field marketing

Lead generation

Reporting & analytics

Cross-functional collaboration

Event planning

Marketing technology

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketo

HubSpot

ZoomInfo

LinkedIn Sales Navigator

Job description

As a member of Linedata’s Global Marketing team, the Marketing Operations Specialist will play an important role in supporting business development and marketing activities across Asia, with a particular focus on the Hong Kong market.

This is a hands‑on role for someone who enjoys working across marketing, sales, events, digital campaigns, content, and reporting. You will partner closely with regional sales leaders and global marketing and communications teams to help identify new business opportunities, execute targeted campaigns, strengthen brand visibility, and measure the impact of marketing activities.

The role offers broad exposure across the business and the opportunity to work closely with senior leadership. You will report directly to the Chief Marketing Officer and the Managing Director of Asia, based in Hong Kong.

Key Responsibilities

• Coordinate trade shows, conferences, client events, and networking opportunities, including registration, logistics, vendors, promotional materials, and on‑site execution.
• Support sales teams in identifying market trends, target companies, and prospective clients using tools such as ZoomInfo, LinkedIn Sales Navigator, and other market intelligence resources.
• Develop and execute targeted marketing campaigns designed to generate qualified leads and support business development activity.
• Partner with sales teams to create thought leadership content, social media activity, and marketing support for new product launches and ongoing brand awareness.
• Work closely with global marketing, social media, and communications colleagues to gather performance metrics, analyze campaign and event activity, and prepare reports demonstrating impact and ROI.
• Build strong cross‑functional relationships with colleagues across sales, marketing, communications, product, and other business teams.
• Manage relationships with external vendors and partners to ensure high‑quality delivery and support.
• Contribute to additional marketing and business development initiatives as needed.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in marketing operations, campaign execution, field marketing, or a similar role.
• Experience or knowledge of financial services, ideally within commercial banking, lending, loan origination, fintech, or a related sector.
• Strong technical aptitude and a hands‑on approach to marketing execution, including website updates, email campaigns, campaign deployment, tracking, and reporting.
• Excellent written and verbal communication skills.
• Strong ability to collaborate with sales, communications, and global marketing teams.
• Experience planning and executing both online and in‑person events for prospects and clients.
• Strong proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Experience with Marketo or HubSpot is a plus. A strong interest in learning new marketing technologies is equally important.

Why This Role

This is a strong opportunity for someone who wants broad exposure across regional and global marketing while working closely with senior leadership and commercial teams. You will have the opportunity to influence campaigns, events, lead generation, market visibility, and business development across Asia in a highly collaborative international environment.