Marketing & Business Development Executive

Roger International Equipment & Services Pte Ltd; Hong Kong; On-site; HKD 279,000 - 502,000; Full time

Job summary

Roger International Equipment & Services Pte Ltd is seeking a marketing and business development professional in Hong Kong to plan and execute campaigns, monitor market trends, and uncover new opportunities.

The role involves researching potential customers, generating leads through multiple channels, and collaborating with Sales, Purchasing, and Operations to convert opportunities into business growth.

Qualifications

• Degree holder, preferably from the business/finance/accounts discipline.
• Highly self-motivated, confident, tenacious and results-driven.
• Hardworking, good working attitude, perseverance and resilience.
• Good writing, communication and interpersonal skills.
• Strong ability in customer development and project planning.
• Strategic thinker with excellent problem-solving abilities.

Responsibilities

• Plan and execute marketing activities to promote the Company’s products and services.
• Monitor competitors, industry developments, and market trends to identify potential opportunities.
• Conduct market research to identify potential customers, target industries, new markets, and business opportunities.
• Generate new business leads through online research, LinkedIn, email marketing, exhibitions, industry platforms, networking, and other appropriate channels.
• Build and maintain a database of potential customers, leads, and business contacts.
• Initiate contact with potential customers and introduce the Company’s products, services, and capabilities.
• Follow up on new enquiries and marketing-generated leads in a timely and professional manner.
• Qualify potential opportunities before coordinating with the relevant Sales Team or Management for further follow-up.
• Support the Sales Team with company presentations, marketing materials, customer information, and lead-generation activities.
• Assist with initial customer enquiries and coordinate internally with the relevant departments.
• Maintain proper records of enquiries, leads, customer communications, and follow-up status.
• Work closely with Sales, Purchasing, Operations, and Management to support business opportunities.

Skills

Self-motivated

Communication

Interpersonal skills

Customer development

Project planning

Strategic thinking

Problem solving

Results-driven

Resilience

Education

Degree in business/finance/accounts

Job description

Key Responsibilities

1. Marketing & Brand Development

• Plan and execute marketing activities to promote the Company’s products and services.

• Monitor competitors, industry developments, and market trends to identify potential opportunities.

2. Lead Generation & New Customer Development

• Conduct market research to identify potential customers, target industries, new markets, and business opportunities.

• Generate new business leads through online research, LinkedIn, email marketing, exhibitions, industry platforms, networking, and other appropriate channels.

• Build and maintain a database of potential customers, leads, and business contacts.

• Initiate contact with potential customers and introduce the Company’s products, services, and capabilities.

• Follow up on new enquiries and marketing-generated leads in a timely and professional manner.

• Qualify potential opportunities before coordinating with the relevant Sales Team or Management for further follow-up.

3. Sales & Commercial Support

• Support the Sales Team with company presentations, marketing materials, customer information, and lead-generation activities.

• Assist with initial customer enquiries and coordinate internally with the relevant departments.

• Maintain proper records of enquiries, leads, customer communications, and follow-up status.

• Work closely with Sales, Purchasing, Operations, and Management to support business opportunities.

Requirements:

• Degree holder, preferably from the business/finance/accounts discipline

• Highly self-motivated, confident, tenacious and results-driven

• Hardworking, good working attitude, perseverance and resilience

• Good writing, communication and interpersonal skills

• Strong ability in customer development and project planning.

• Strategic thinker with excellent problem-solving abilities.