Chief Marketing Officer (Fintech) - IC

Classy Wheeler Limited; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

A leading marketing firm in Hong Kong is seeking a seasoned marketing professional to oversee the planning, development, and execution of comprehensive marketing strategies. The ideal candidate will have over 15 years of experience in marketing management and business development, particularly in the financial services sector. Responsibilities include leading teams, driving customer acquisition, and developing effective marketing campaigns. Excellent communication skills and strategic thinking are essential for success in this role.

Qualifications

• 15+ years’ experience at a senior level in Marketing Management and Business Development.
• Demonstrated experience in Brand Strategy, Digital/E-commerce, and Customer Acquisition.
• Solid experience in driving digital marketing strategies.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Lead Business Development to acquire new clients and partnerships.
• Conduct marketing research to identify customer needs.

Skills

Strategic thinking

Results oriented

Analytical skills

Communication skills

Team leadership

Education

Bachelor’s degree in marketing or related field

Job description

• Responsible for overseeing the planning, development and execution of a comprehensive marketing philosophy & strategy that align with organization’s business goals
• Oversee the Business Development function for new clients acquisition, connect with strategic partners to expand the business and generate new revenue
• To generate revenue by driving customer acquisition and retention through effective marketing strategies and develop our business with other partners or form alliances to expand our business
• Using digital channels and other off line channels to further
• Lead the Corporate Marketing team in the development and execution of effective marketing strategies
• Lead the Business Development team to expand our business in the market
• Oversees the organization’s branding, digital & traditional marketing, event planning, public relations, and community outreach programs
• Develop a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand
• Create synergies to expand brand exposure and leverage relationships with internal & external business partners
• Conduct marketing research, identify of customers’ needs and develop new customer channels
• Conduct thorough analysis on marketing ROI and successfully develop cost effective solutions
• Develop and implement the organization’s multi-channel, multi-segment marketing campaign based on industry-leading insight
• Expand, develop, and maintain media relationships to create a positive external and internal image associated with brand recognition
• Spearhead the creation and maintenance of the organization’s digital footprint, while effectively utilizing SEO, SEM
• Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with product & sales
• Establish a powerful marketing funnel and ensuring leads are qualified when entering the sales pipeline
• Design and execute RIO driven campaigns via different digital channels such as product pages, search engines, display, video, KOLs, social medial portals, etc
• Use of digital analytics to forecast, track, measure, and analyse the performance tracking on website, social media portfolio and evaluate end-to-end customer experience across multiple channels and customer touch points

Job Requirements

• Bachelor’s degree in marketing, advertising, communications, or business
• 15+ years’ experience at a senior level in Marketing Management & Business Development in financial service or banking industry
• Strategic thinking, Results oriented, Superb analytical skills
• Demonstrated experience on Brand Strategy, Media, Digital/E-commerce, Social Media, Creative development, Customer Acquisition and Retention
• Solid experience to drive digital marketing & performance marketing strategies for customer acquisition and retention
• Demonstrated ability to lead and inspire a team
• Outstanding communication and interpersonal skills
• Thorough knowledge of marketing principles, brand, product
• Deep understanding of changing market dynamics
• Strong communication skill