Marketing Operations Specialist

Leadingnation; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

Linedata’s Global Marketing team seeks a Marketing Operations Specialist to support business development and marketing activities across Asia, with a focus on the Hong Kong market.

This hands-on role collaborates with regional sales, global marketing and communications teams to identify new business opportunities, execute targeted campaigns, strengthen brand visibility, and measure the impact of marketing activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 2+ years of experience in marketing operations, campaign execution, field marketing, or a similar role.
• Experience or knowledge of financial services, ideally within commercial banking, lending, fintech, or related sector.

Responsibilities

• Coordinate trade shows, conferences, client events, and networking opportunities with logistics, vendors and on-site execution.
• Support sales teams in identifying market trends, target companies, and prospective clients using market intelligence tools.
• Develop and execute targeted marketing campaigns to generate qualified leads and support business development.
• Partner with sales teams to create thought leadership content, social media activity, and marketing support for product launches and brand awareness.
• Work with global marketing and communications to gather metrics, analyze campaigns and prepare ROI reports.
• Build cross-functional relationships with colleagues across sales, marketing, communications, product, and other teams.
• Manage relationships with external vendors to ensure high-quality delivery and support.
• Contribute to additional marketing and business development initiatives as needed.

Skills

Marketing operations

Campaign execution

Field marketing

Website updates

Email campaigns

Campaign tracking

Reporting

Microsoft Office

Marketo

HubSpot

Sales collaboration

Education

Bachelor's degree in Marketing

Tools

Marketo

HubSpot

Job description

Marketing

Hong Kong, Hong Kong SAR

About us

WHY LINEDATA ?

------------------

Join us in shaping the fintech of tomorrow.

With more than 1,350 colleagues across 20 locations worldwide, you'll help build cutting-edge platforms and tailored services that power the daily operations of 700 leading financial institutions. As a global, multicultural company with over 45 nationalities represented and just as many languages spoken, we thrive on diverse perspectives and collaboration. Together, we tackle future-focused topics like Al and the digitalization of finance, delivering smart solutions for our customers.

Whether you're just beginning your career or are an experienced professional, Linedata offers exposure to large-scale client projects, internal mobility and opportunities to develop your skills alongside leading experts.

À propos de nous

POURQUOI LINEDATA ?

-----------------------

Rejoignez-nous pour façonner la fintech de demain.

Avec plus de 1 350 collaborateurs répartis dans 20 bureaux à travers le monde, vous participez à la création de plateformes logicielles de pointe et de services sur mesure qui soutiennent les opérations quotidiennes de 700 grandes institutions financières. Groupe mondial et multiculturel avec plus de 45 nationalités et tout autant de langues parlées, nous valorisons la diversité des perspectives et la collaboration. Ensemble, nous relevons des défis d’avenir tels que l’intelligence artificielle et la digitalisation de la finance, en offrant des solutions ingénieuses et intelligentes à nos clients.

Que vous soyez au début de votre carrière ou un(e) professionnel(le) expérimenté(e), Linedata vous offre l’opportunité de travailler sur des projets d’envergure, d’évoluer en interne et de développer vos compétences aux côtés d’experts renommés.

As a member of Linedata’s Global Marketing team, the Marketing Operations Specialist will play an important role in supporting business development and marketing activities across Asia, with a particular focus on the Hong Kong market.

This is a hands‑on role for someone who enjoys working across marketing, sales, events, digital campaigns, content, and reporting. You will partner closely with regional sales leaders and global marketing and communications teams to help identify new business opportunities, execute targeted campaigns, strengthen brand visibility, and measure the impact of marketing activities.

The role offers broad exposure across the business and the opportunity to work closely with senior leadership. You will report directly to the Chief Marketing Officer and the Managing Director of Asia, based in Hong Kong.

Key Responsibilities

• Coordinate trade shows, conferences, client events, and networking opportunities, including registration, logistics, vendors, promotional materials, and on‑site execution.
• Support sales teams in identifying market trends, target companies, and prospective clients using tools such as ZoomInfo, LinkedIn Sales Navigator, and other market intelligence resources.
• Develop and execute targeted marketing campaigns designed to generate qualified leads and support business development activity.
• Partner with sales teams to create thought leadership content, social media activity, and marketing support for new product launches and ongoing brand awareness.
• Work closely with global marketing, social media, and communications colleagues to gather performance metrics, analyze campaign and event activity, and prepare reports demonstrating impact and ROI.
• Build strong cross‑functional relationships with colleagues across sales, marketing, communications, product, and other business teams.
• Manage relationships with external vendors and partners to ensure high‑quality delivery and support.
• Contribute to additional marketing and business development initiatives as needed.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in marketing operations, campaign execution, field marketing, or a similar role.
• Experience or knowledge of financial services, ideally within commercial banking, lending, loan origination, fintech, or a related sector.
• Strong technical aptitude and a hands‑on approach to marketing execution, including website updates, email campaigns, campaign deployment, tracking, and reporting.
• Excellent written and verbal communication skills.
• Strong ability to collaborate with sales, communications, and global marketing teams.
• Experience planning and executing both online and in‑person events for prospects and clients.
• Strong proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Experience with Marketo or HubSpot is a plus. A strong interest in learning new marketing technologies is equally important.

Why This Role

This is a strong opportunity for someone who wants broad exposure across regional and global marketing while working closely with senior leadership and commercial teams. You will have the opportunity to influence campaigns, events, lead generation, market visibility, and business development across Asia in a highly collaborative international environment.