Marketing Manager/Officer

Sunlight Employment Agency 陽光女傭中心; Hong Kong; On-site; HKD 360,000 - 480,000; Full time

Job summary

Sunlight Employment Agency 陽光女傭中心 is seeking a senior digital marketing professional to develop and execute integrated campaigns that align with business goals. You will collaborate with internal teams and external agencies to optimize campaigns, generate high-quality leads for the sales team, and maintain consistent brand messaging across channels.

The role requires a data-driven mindset, strong analytical skills, and proficiency in English and Cantonese.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 5+ years of professional experience in digital marketing, with a strong focus on content creation and campaign execution.
• Data-driven mindset with ability to extract, interpret, analyze and derive actionable insights from data.
• Strong project management skills, capable of handling multiple priorities.
• Proficiency in marketing automation tools and CRM systems.
• Creative thinking and problem-solving abilities.
• Ability to work in a fast-paced environment.
• Exceptional written and verbal communication abilities, along with strong interpersonal skills.
• Proficiency in English and Cantonese; Putonghua is preferred.
• Candidates with less experience will be considered as Marketing Officer

Responsibilities

• Develop and implement marketing strategies that align with the company's goals and objectives, working closely with internal parties to ensure cohesive efforts
• Partner with external agencies to enhance and optimize marketing campaigns.
• Create and execute plans to generate high-quality leads for the sales team
• Design, launch, and optimize multi-channel marketing campaigns to drive engagement and conversions
• Maintain consistent brand messaging and positioning across all marketing platforms
• Identify and establish strategic partnerships to enhance marketing efforts and widen exposure
• Research on competitive landscape and conduct analysis to identify market opportunities
• Use data driven analytics to measure and report campaign performance
• Work with internal teams to provide support in knowledge and tools to effectively market products and services
• Support internal parties by sharing effective marketing insights for client pitches

Skills

Content creation

Campaign execution

Data-driven analytics

Project management

Marketing automation

CRM systems

Creative thinking

Written and verbal communication

Interpersonal skills

English & Cantonese

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

SEO tools

CRM software

Marketing automation tools

Job description

Develop and implement marketing strategies that align with the company's goals and objectives, working closely with internal parties to ensure cohesive efforts

Partner with external agencies to enhance and optimize marketing campaigns.

Create and execute plans to generate high-quality leads for the sales team

Design, launch, and optimize multi-channel marketing campaigns to drive engagement and conversions

Maintain consistent brand messaging and positioning across all marketing platforms

Identify and establish strategic partnerships to enhance marketing efforts and widen exposure

Research on competitive landscape and conduct analysis to identify market opportunities

Use data driven analytics to measure and report campaign performance

Work with internal teams to provide support in knowledge and tools to effectively market products and services

Support internal parties by sharing effective marketing insights for client pitches

Requirements

Bachelor's degree in Marketing, Business, or related field

Minimum 5+ years of professional experience in digital marketing, with a strong focus on content creation and campaign execution. Proficient in digital marketing tools (e.g., Google Analytics, SEO, SEM)

Data-driven mindset with the ability to extract, interpret, analyze and derive actionable insights from data

Strong project management skills, capable of handling multiple priorities

Proficiency in marketing automation tools and CRM systems

Creative thinking and problem-solving abilities

Ability to work in a fast-paced environment

Exceptional written and verbal communication abilities, along with strong interpersonal skills

Proficiency in English and Cantonese is required; Putonghua is preferred

Candidates with less experience will be considered as Marketing Officer

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a marketing manager?
• How many years of business management experience do you have?
• How many years' experience do you have in digital marketing?
• Do you have experience with Search Engine Optimisation (SEO)?
• Which of the following languages are you fluent in?
• Are you available to work outside your usual hours when required? (e.g. weekends, evenings, public holidays)

We offer competitive remuneration package & career advancement opportunity to the right candidate.