Marketing Manager

POADmedia Limited; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

POADmedia Limited in Hong Kong seeks a Marketing Manager to shape brand identity, drive awareness and lead integrated campaigns across digital and traditional channels.

You will translate insights into strategy, manage budgets, coordinate cross-functional teams and mentor junior staff to achieve growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related disciplines.
• 5+ years of marketing and communications experience, knowledge or experience in advertising and OOH would be an advantage.
• Strong organizational and communication skills, attention to details.
• Proven project management skills with the ability to manage multiple tasks under pressure.
• Proficiency in marketing tools and software (e.g., CRM systems, analytics tools).
• Proficient in spoken and written English and Chinese (Cantonese and Mandarin).

Responsibilities

• Develop and implement integrated brand strategies to drive market positioning and business growth.
• Initiate and execute multi-channel marketing campaigns across digital and traditional platforms.
• Conduct market and competitor analysis to identify trends, insights and opportunities.
• Define and maintain brand guidelines, value proposition and messaging frameworks.
• Develop and maintain senior stakeholder relationships, provide strategic counsel on brand, marketing, and communications best practices.
• Lead cross-functional teams to execute business-to-business marketing and branding campaigns effectively.
• Oversee digital marketing including SEO/SEM, social media and email marketing.
• Utilize data analytics to measure performance and optimize marketing strategies.
• Develop and manage marketing budgets with clear ROI tracking.

Skills

Brand management

Campaign planning

Stakeholder communication

Analytics

Bilingual English/Chinese

Education

Bachelor's degree in Marketing or related field

Job description

As the Marketing Managerin POAD, you will be responsible for shaping our brand identity, driving awareness, and executing integrated marketing campaigns across digital and traditional channels. This role requires a blend of analytical thinking, creativity, and leadership to elevate our brand presence and achieve business growth.

Key Responsibilities:

• · Develop and implement integrated brand strategies to drive market positioning and business growth
• · Initiate and execute multi-channel marketing campaigns across digital and traditional platforms
• · Conduct market and competitor analysis to identify trends, insights and opportunities
• · Define and maintain brand guidelines, value proposition and messaging frameworks
• · Develop and maintain senior stakeholder relationships, provide strategic counsel on brand, marketing, and communications best practices
• · Lead cross-functional teams to execute business-to-business marketing and branding campaigns effectively
• · Oversee digital marketing including SEO/SEM, social media and email marketing
• · Utilize data analytics to measure performance and optimize marketing strategies
• · Develop and manage marketing budgets with clear ROI tracking

Requirements:

• · Bachelor’s degree in Marketing, Business Administration, Communications, or related disciplines
• · 5+ years of marketing and communications experience, knowledge or experience in advertising and OOH (Out-of-Home) would be an advantage
• · Strong organizational and communication skills, attention to details
• · Proven project management skills with the ability to manage multiple tasks under pressure
• · Proficiency in marketing tools and software (e.g., CRM systems, analytics tools)
• · Strong analytical, systematic thinking and problem-solving skills
• · Proficient in spoken and written English and Chinese (Cantonese and Mandarin)
• · Immediate availability is highly preferred

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