Manager, Marketing (Temporary, 6-month Contract)

Hong Kong Tourism Board; Hong Kong; On-site; HKD 550,000 - 900,000; Part time

Job summary

The Hong Kong Tourism Board is seeking a Manager, Marketing (Temporary, 6-month Contract) in Hong Kong to help plan and run major marketing campaigns, launches, and experiences, briefing agencies and coordinating global campaigns.

Ideal candidates hold a marketing degree with 8 years in marketing communications or advertising, strong brand and digital marketing knowledge, leadership and presentation skills in English and Chinese, and Cantonese/Putonghua fluency.

Qualifications

• University degree holder preferably in Marketing or related disciplines.
• With a minimum 8 years' experience in marketing communications, consumer marketing and/ or advertising agency field is preferred.
• Strong in brand marketing and digital marketing knowledge.
• Experience in global brand management is an advantage.
• Strong leadership and interpersonal skills; with high emotional maturity to be able to influence and work collaboratively with all levels, including peers and directors/ senior managers.
• Creative, self-driven, detailed-minded. Able to multi-task in project management.
• Excellent written and persuasive presentation skills; in both English and Chinese.
• Fluent in Cantonese, English and Putonghua.
• Experience in destination or tourism-related marketing is a distinct advantage.
• Able to work independently, highly resourceful and maintains grace under pressure.

Responsibilities

• Support the Senior Manager, Marketing to provide strategic input to plan and implement major marketing and advertising campaigns.
• Help formulate and lead integrated marketing strategy and plan on new product & experience launches, seasonal & mega event promotions and experiences.
• Support the Senior Manager, Marketing to brief and drive advertising and media agencies to deliver quality creative and production, effective communication, social content and media plans, to ensure an end-to-end roll out to market launch.
• Effectively monitor and control the quality of brand marketing related deliverables and activities and ensure that they are well implemented, in accordance with the agreed brand strategy and guidelines.
• Work independently and supervise the appointed suppliers on the planning and production of various marketing communication materials for mega events promotions and new product launches throughout the campaign development process.
• Manage an effective communication process between advertising and media agencies and overseas offices to ensure optimal efficiency, creativity and flexibility.
• Explore new initiatives/ cooperative platform and supervise the implementation of global/ regional marketing and brand building campaigns.
• Assist the Senior Manager, Marketing to prepare the yearly budget exercise, regular tracking report(s) to government or related stakeholders and manage & monitor effective budgeting control and reporting for each campaign or project.
• Manage and comply with company procurement and legal procedures.
• Undertake any other duties/ special assignments as assigned.

Skills

Brand marketing

Digital marketing

Marketing communications

Advertising agency liaison

Leadership

Presentation skills

Education

Marketing degree

Job description

Manager, Marketing (Temporary, 6-month Contract)

Location:Hong Kong

WHO ARE WE?

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our mission is to maximize the social and economic contributions of tourism to the Hong Kong community, reinforce the city's position as Asia's World City and strengthen its reputation as a world-class tourist destination. For more information, please visit https://www.discoverhongkong.com .

HOW YOU WILL CONTRIBUTE AND LEARN?

• Support the Senior Manager, Marketing to provide strategic input to plan and implement major marketing and advertising campaigns. Help formulate and lead integrated marketing strategy and plan on new product & experience launches, seasonal & mega event promotions and experiences.
• Support the Senior Manager, Marketing to brief and drive advertising and media agencies to deliver quality creative and production, effective communication, social content and media plans, to ensure an end-to-end roll out to market launch.
• Effectively monitor and control the quality of brand marketing related deliverables and activities and ensure that they are well implemented, in accordance with the agreed brand strategy and guidelines.
• Work independently and supervise the appointed suppliers on the planning and production of various marketing communication materials for mega events promotions and new product launches throughout the campaign development process.
• Manage an effective communication process between advertising and media agencies and overseas offices to ensure optimal efficiency, creativity and flexibility.
• Explore new initiatives/ cooperative platform and supervise the implementation of global/ regional marketing and brand building campaigns.
• Assist the Senior Manager, Marketing to prepare the yearly budget exercise, regular tracking report(s) to government or related stakeholders and manage & monitor effective budgeting control and reporting for each campaign or project.
• Manage and comply with company procurement and legal procedures.
• Undertake any other duties/ special assignments as assigned.
  

WHO ARE WE LOOKING FOR?

• University degree holder preferably in Marketing or related disciplines.
• With a minimum 8 years' experience in marketing communications, consumer marketing and/ or advertising agency field is preferred.
• Strong in brand marketing and digital marketing knowledge.
• Experience in global brand management is an advantage.
• Strong leadership and interpersonal skills; with high emotional maturity to be able to influence and work collaboratively with all levels, including peers and directors/ senior managers.
• Creative, self-driven, detailed-minded. Able to multi-task in project management.
• Excellent written and persuasive presentation skills; in both English and Chinese.
• Fluent in Cantonese, English and Putonghua.
• Experience in destination or tourism-related marketing is a distinct advantage.
• Able to work independently, highly resourceful and maintains grace under pressure.