Senior Marketing Officer

HR Plus; Hong Kong; On-site; HKD 240,000 - 360,000; Full time

Benefits offered by this job

5-day work week

Job summary

HR Plus is partnering with a renowned fashion retail group in Hong Kong to hire a Marketing Officer. The role focuses on formulating social media and digital marketing strategies, driving CRM programs, and analyzing campaign performance to grow customers and retention.

The candidate will manage budgets for advertising, engage media and influencers, and coordinate promotions with dealers and other stakeholders. 2–3 years of fashion retail marketing experience is preferred.

Qualifications

• Bachelor degree in Marketing / Business Administration or related disciplines.
• 2-3 years' marketing experience in fashion retail preferred.
• Experience in CRM & Digital Marketing.
• Excellent organizing skills with analytical mindset and business sense.

Responsibilities

• Formulate social media & digital marketing strategy and manage campaigns.
• Plan and execute CRM programs to drive customer growth, loyalty and retention.
• Monitor and analyze CRM and digital campaign performance regularly.
• Collect and analyze competitive intelligence for future marketing strategy.
• Plan and allocate budget for social media advertising and digital activities; network with media, influencers & KOLs.
• Coordinate joint promotions with dealers and other stakeholders.

Skills

CRM & Digital Marketing

Campaign management

Data analysis

English/Cantonese/Mandarin

Budget planning

Education

Bachelor degree in Marketing or Business Administration

Tools

CRM software

Social media platforms

Analytics tools

Job description

Our client is a renowned fashion retail group in Hong Kong. They are looking for a Marketing Officer to add to their growing team.

Job Responsibilities:

• Responsible for social media & digital marketing strategy formulation and campaign management
• Plan and execute CRM program to drive the customer growth and retention (acquisition, loyalty, engagement & retention), facilitate personalization & segmentation
• Monitor and analyze CRM Program and Digital Campaign performance on a regular basis
• Collect and analyze competitive intelligence for future marketing strategy
• Plan and allocate budget on social media advertising and digital marketing activities, connect and establish network with media, influencers & KOLs
• Coordinate joint promotions with dealers and other stakeholders

Job Requirements:

• Bachelor degree in Marketing / Business Administration or related disciplines
• 2-3 years' of marketing experience in fashion retail industry is preferred.
• Experience in CRM & Digital Marketing
• Excellent organizing skills with strong analytical mind and business sense
• Good command of written and spoken English, Cantonese & Mandarin
• Good communications, presentation and interpersonal skills
• Out-going, high sense of responsibility, well organized and a good team player

Competitive remuneration package including 5-day work week will be offered to the right candidates.

Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies.

All information received will be kept in strict confidence and only for employment-related purposes.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law."