Senior Officer - Marketing

HKBN; Hong Kong; On-site; HKD 300,000 - 480,000; Full time

Job summary

HKBN invites a Senior Officer - Marketing to lead integrated offline and online programs that drive sales and meet targets. You will develop collaterals and collaborate with designers, copywriters and web developers to ensure high‑quality materials and plan events to generate leads.

Requirements: a marketing degree and 4–6 years of relevant experience; strong project management and teamwork skills; fluent in Chinese and English; proficient in MS Office; experience across offline and online

Qualifications

• Degree holder in Marketing or related discipline.
• 4–6 years of solid marketing experience (offline and online).
• Strong project management and interpersonal skills.
• Innovative and idea-driven thinker.

Responsibilities

• Lead offline and online marketing programs to drive sales and targets.
• Develop collaterals and coordinate with designers, copywriters, and web developers for high-quality materials.
• Plan events from start to finish to generate sales leads.
• Explore new channels to engage with customers.
• Conduct post-program evaluations and collect feedback for continuous improvement.

Skills

Marketing

Project management

Event management

Bilingual Chinese/English

MS Office

Education

Marketing degree

Tools

MS Office

Job description

About the job Senior Officer - Marketing

Responsibilities

What effort do you need to make for this role?

• Formula and implement different marketing programs (Offline and Online) to drive sales and achieve business targets
• Develop marketing collaterals and collaborate with relevant parties to ensure the smooth launch of marketing programs
• Work closely with designers, copywriters, and web programmers to ensure all marketing materials (Offline and Online) are of high standards
• Plan events from start to finish for sales team exposure and sales lead generation
• Explore new channels to engage with potential customers
• Conduct post-program evaluation and collect feedback form various channels on marketing programs for continuous improvement

Let's check if you are/ have

• Degree holder, preferably in Marketing, Communications, Business Administration, or a related discipline
• 4-6 years of solid working experience in the field of marketing (with both Offline and Online marketing experience preferred)
• Self-motived team player with strong project management and interpersonal skills, result-oriented and able to meet tight timelines
• Innovative and loves to generate new ideas
• Event management experience will be advantageous
• Proficiency in both written and spoken Chinese and English
• Excellent command of MS Office applications