Assistant Marketing Manager

Hong Kong College of Technology; Sha Tin; On-site; HKD 480,000 - 720,000; Full time

Benefits offered by this job

Medical and dental benefits

Flexible work arrangements

Birthday leave

Marriage leave

Education sponsorship

MPF employer contribution

Job summary

Hong Kong College of Technology in Hong Kong is seeking a Marketing Officer to drive promotion plans, coordinate campaigns, and evaluate outcomes. The role centers on direct marketing across channels, producing compelling content, and supervising the in-house designer to ensure top-quality materials.

You will also coordinate non-local student recruitment, liaise with recruitment agencies, and deliver talks at schools during travel.

Qualifications

• Degree holder or above, preferably in Marketing, Communications, Multimedia, Business or related subjects.
• Minimum 6 years of relevant experience; 2 years in related nature.
• Good command of written English and Chinese; spoken English and Putonghua.

Responsibilities

• Develop initial promotion plans and tactics to achieve marketing goals.
• Propose cost-effective marketing plans, coordinate and execute, and conduct post-campaign evaluation.

Skills

Bilingual communication

Content creation

Campaign coordination

Public speaking

Education

Bachelor's degree or above in Marketing/related subject

Tools

Canva

Photoshop

AI

Job description

Direct communicate internally with specified academic teams to come up with initial promotion plans and tactics to achieve marketing goals

Propose cost-effective marketing plans, coordinate and execute the plans, and conduct post-campaign evaluation and make recommendations

Oversee the production and quality control of digital, OOH, and printed promotional materials (e.g., social media posts, videos, prospectuses, e-banners, and search engine marketing)

Create compelling direct marketing content across various channels (e.g., email, WhatsApp) to effectively deliver core messages and maximise response rates

Coordinate non-local student recruitment promotional work, liaise closely with student recruitment agencies, and give talks and seminars as speakers during occasional business travel to schools liaised in Mainland as required

Supervise and coordinate task for the in-house designer

Requirements:

Degree holder or above, preferably in in Marketing, Communications, Multimedia, Business or related subjects

Minimum 6 years of relevant experience in which 2 years in related nature

Self-motivated, detailed minded and be able to work independently

Good command of written English and Chinese, and spoken English and Putonghua

Experience in giving talks and seminars as speakers in Putonghua is preferred

Knowledge in Canva or Photoshop and AI are advantages

Candidate with less experience will be considered as Senior Marketing Officer

Medical and Dental Benefits, Flexible Work Arrangements

Birthday leave, Marriage Leave

Education Sponsorship

MPF Employer Voluntary Contribution

We are flexible-working-ready.

HKCT (www.hkct.edu.hk), Hong Kong College of Technology and HKCT Institute of Higher Education, committed to Vocational & Professional Education and Training (VPET) over decades, is a charitable self-financing institution with degree-awarding status in Hong Kong. Our provision covers higher education and continuing education, ranging from Applied Learning, Diploma Yi Jin, Diploma of Applied Education, Higher Diploma to Degree programmes on the Qualifications Register; from Employees Retraining Board courses, Continuing Education Fund-reimbursable courses to Postgraduate awards by overseas universities, equipping youths and in-service workers with local and/or international qualifications. We strive to nurture students with virtues and competence to sustain their personal and professional growth for serving Hong Kong and our country.

Join us if you are passionate about education, especially VPET!