Marketing Executive

American Express International Inc.; Hong Kong; On-site; HKD 240,000 - 320,000; Full time

Job summary

American Express Hong Kong is seeking a proactive Marketing Executive to join the ICS Card Marketing team. The role focuses on developing and executing campaigns with Merchant Services and internal stakeholders to drive Cardmember engagement and loyalty.

The ideal candidate has 1–2 years in marketing, strong organizational and communication skills, and fluency in English and Cantonese; Mandarin is a plus. This on-site opportunity offers exposure to end-to-end campaign delivery and

Qualifications

• 1–2 years of relevant experience in marketing or related fields.
• Proactive, detail-oriented and willing to learn with a hands-on attitude.
• Strong organizational skills and ability to manage multiple tasks.
• Familiarity with digital marketing channels and campaign execution.
• Good written and spoken English and Cantonese; Mandarin helpful.
• Excellent communication and collaboration with internal and external stakeholders.

Responsibilities

• Support planning and execution of engagement marketing activities and campaigns.
• Assist development of marketing assets including eDMs, social media, and website updates.
• Coordinate with merchant, tech, and internal teams for timely campaign delivery.
• Provide admin support, campaign tracking, reporting and documentation.
• Monitor performance and help prepare optimization opportunities and reports.
• Report to Assistant Marketing Manager to support business objectives.

Skills

Marketing experience

Campaign execution

Digital marketing

Social media

Communication

English proficiency

Cantonese

Mandarin

Tools

eDM platforms

Website CMS

Marketing automation

Job description

We are looking for a proactive and enthusiastic Marketing Executive to join the International Card Services (ICS) Card Marketing team at American Express Hong Kong. The role focuses on developing and executing marketing campaigns in collaboration with the Merchant Services team, merchant partners and internal stakeholders to drive Cardmember engagement, increase card spending and usage, and strengthen long-term loyalty. The ideal candidate will be creative, detail-oriented and passionate about delivering compelling offers and meaningful experiences that enhance Cardmember value and support business growth.

Responsibilities

Support the planning and execution of engagement marketing activities, including Cardmember offer campaigns, outbound marketing initiatives, and local and Greater Bay Area (GBA) spend campaigns

Assist in the development and execution of marketing campaign assets, including but not limited to eDMs, social media content, website updates and marketing collaterals

Coordinate with internal teams, including merchant and tech teams, to ensure smooth and timely execution of marketing campaigns

Provide day-to-day administrative and coordination support for marketing activities, including campaign tracking, reporting and documentation

Monitor campaign performance and assist in preparing reports to identify opportunities for improvement and optimization

Report to Assistant Marketing Manager to support the delivery of marketing initiatives and business objectives

Qualifications

1–2 years of relevant experience in marketing, preferably in campaign execution, digital marketing or related fields. Fresh graduates with relevant internship experience may also be considered

Proactive, detail-oriented and willing to learn, with a positive and hands‑on attitude

Good organizational skills, with the ability to manage multiple tasks and meet deadlines

Familiarity with digital marketing channels, social media platforms and marketing campaign execution

Good communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders

Good command of written and spoken English and Chinese (Cantonese and Mandarin)

At American Express, our culture is built on a 175-year history of innovation, shared values and leadership behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

You Lead the Way. We've Got Your Back.

At American Express, our culture is built on a 175-year history of innovation, shared values and leadership behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

What can I earn as a Marketing Executive