Manager, Performance Marketing and Martech

Standard Chartered; Hong Kong; Hybrid; HKD 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary and benefits

Flexible working options (hybrid)

Wellbeing platform - Unmind

Job summary

Standard Chartered in Hong Kong is seeking an experienced Senior Digital Marketing Lead to drive integrated strategies spanning digital marketing, performance marketing, and MarTech. You will translate business priorities into actionable, compliant campaigns, leveraging data, media, and technology to accelerate card acquisition across markets.

You will partner with Brand, Digital, and regional teams to deliver scalable campaigns while upholding brand standards and governance.

Qualifications

• Must-have analytics and campaign management tools experience: Adobe Analytics, Appsflyer and Campaign Manager 360.
• Experience with MarTech platforms and data-driven marketing.
• Strong stakeholder management across regions and partners.

Responsibilities

• Develop and execute integrated digital marketing strategies to build brand equity and drive card acquisition.
• Translate business priorities into clear briefs and holistic marketing plans within budgets.
• Act as brand guardian ensuring consistent communications and standards.
• Collaborate with cross-functional teams and external partners to deliver high-quality campaigns.
• Track, analyze and report campaign performance to optimize investments and ROI.
• Lead MarTech initiatives and ensure data tracking across platforms (Google, Adobe, Pega, AppsFlyer).

Skills

Adobe Analytics

Appsflyer

Campaign Manager 360

Tools

Adobe Experience Cloud

Pega

Job description

Job Summary

• Lead integrated digital, performance marketing and MarTech strategies that strengthen brand equity, differentiate the Bank’s card propositions, and accelerate new-to-bank and card acquisition.
• Translate business priorities and customer insights into measurable, compliant and cost-effective marketing programmes, leveraging data, media, creative optimisation and the Bank’s marketing technology stack.
• Connect business, Brand & Marketing, Digital, Group, regional and external partners to deliver high-quality campaigns, improve marketing effectiveness and pilot scalable innovations for Hong Kong and other markets.

Key Responsibilities

Strategy, Brand and Business Growth

• Develop and execute an integrated digital marketing strategy that builds brand equity, differentiates the Bank’s card propositions, and drives measurable card acquisition within approved budgets.
• Partner with business stakeholders to translate commercial priorities into clear briefs, holistic marketing plans and effective customer propositions.
• Act as a brand guardian, ensuring all communications consistently deliver the Bank’s brand promise, values and standards.
• Contribute to the Hong Kong retail marketing agenda and adapt Group and regional campaigns for effective local execution.
• Track market trends, competitor activity and customer behaviour to shape timely marketing responses and identify new growth opportunities.

Performance Marketing, Insights and Partnerships

• Drive performance marketing for card acquisition, with clear accountability for application volume, approval quality, acquisition efficiency and business outcomes.
• Monitor, analyse and report campaign performance in a timely manner, converting data into actionable recommendations for investment and optimisation decisions.
• Improve return on marketing investment through media, audience, channel and creative optimisation while maintaining customer and brand quality.
• Use market research, pre- and post-campaign tracking, and social listening to identify customer insights, inform propositions and manage relevant positive or negative brand conversations.
• Build strategic relationships with key digital and social platforms and agency partners to strengthen capability and maintain leadership in marketing innovation.

MarTech, Data and Innovation

• Serve as a core contributor to MarTech initiatives that improve marketing operating rhythms, campaign personalisation and end-to-end measurement.
• Ensure reliable data tracking across the marketing technology stack by coordinating internal and external teams working with platforms such as Google, Adobe, Pega and AppsFlyer.
• Maximise adoption and value from the Bank’s MarTech capabilities to improve card acquisition, personalisation and conversion.
• Collaborate with Group Digital and Group Digital Marketing on initiatives such as Acquisition Pod, piloting new approaches that can be scaled across markets.
• Explore and test emerging marketing techniques and technologies to raise digital marketing standards and establish replicable success models.

Governance, Budget and Delivery

• Ensure campaigns comply with internal governance, brand, procurement, outsourcing and external regulatory requirements.
• Manage campaign expenditure within approved budgets, maintain appropriate accruals and deliver strong value for money.
• Lead media initiatives and coordinate internal teams, agencies, platforms and other partners to deliver agreed business targets on time and to a high standard.
• Manage marketing vendors as contract owner, including controls, service-level reviews and performance management.
• Continuously improve processes, simplify workflows and support the evaluation of relevant sponsorship opportunities.

Role Scope

• This is an individual-contributor role that leads through expertise, influence and cross-functional collaboration rather than formal people management. The role holder is expected to take ownership, manage ambiguity, communicate clearly and align stakeholders across functions and regions.

Motivations

• Motivated by delivering high-quality operational outcomes while ensuring compliance with regulatory requirements and internal policies.
• Energised by identifying opportunities for process improvement, driving operational efficiency, and enhancing customer and stakeholder experiences.
• Thrives in a fast-paced, results-oriented environment that requires problem-solving, critical thinking, and effective decision-making.

• Must-have Skills
• Adobe Analytics
• Translate business priorities

Skills And Experience

Must-have Skills

• Adobe Analytics
• Appsflyer
• Campaign Manager 360

Key Experiences

• Positive attitude, & strong interest in continued personal growth and learning.
• Primarily business-minded, with ability to take on customer perspectives as required.
• 6+ years of experience in MarTech / AdTech / Campaign Personalization / Financial industry
• Experience in implementing MarTech (Adobe Experience Cloud suite, Pega, Appsflyer, etc..) platforms to work well within a stack, advocating usage, & creating value out of use cases.
• Experience managing stakeholders across cross-functional and cross-region teams
• Be accountable, able to manage ambiguity, and able to lead, not necessarily with authority.
• Strong communication skills (verbal, written, visual) and influencing skills.

Languages

• Chinese
• English

About Standard Chartered

We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.

Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.

What We Offer

• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.

Visit our careers website to learn more about us: www.sc.com/careers.