Senior Officer, Card Acquisition

United Asia Finance Limited; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

United Asia Finance Limited is seeking a strategic Marketing Manager in Hong Kong to plan and implement marketing strategies for credit card acquisition and usage, driving growth and achieving financial targets.

You will manage agencies, monitor results, oversee website and app growth, coordinate with internal teams and sales channels, and handle ad hoc tasks. A Bachelor's degree and 5+ years in credit card marketing are required; English and Chinese skills are essential.

Qualifications

• Bachelor’s degree or above in Business, Marketing, Digital Marketing or equivalent.
• Minimum five years or above relevant experience in credit card acquisition marketing.
• Experience in developing and implementing impactful campaigns in customer acquisition and segmentation.
• Creative, proactive, open-minded and results-oriented.
• Excellent interpersonal and written/spoken English and Chinese.

Responsibilities

• Plan and implement effective marketing strategies and credit card programs to stimulate card acquisition and usage.
• Manage advertising agencies to produce ground-breaking creative and marketing campaigns.
• Monitor business performance and review results of strategies and marketing budgets.
• Manage website and mobile app to drive growth and enhance customer experience.
• Coordinate with internal departments and sales channels for campaigns and cross-selling.
• Handle ad hoc tasks and special assignments.

Skills

Credit card marketing

Campaign management

Interpersonal communication

Bilingual English/Chinese

Education

Bachelor's degree

Job description

Plan and implement effective marketing strategies and credit card programs to stimulate card acquisition & usage and achieve business and financial targets

Manage advertising agencies to produce ground-breaking creative and marketing campaign

Monitor business performance and review result of strategies implemented as well as the marketing budget

Manage website and mobile app to drive business growth, streamline process as well as enhance customer experience

Co-ordinate with internal departments and sales channels for ensuring smooth implementation of marketing campaigns, promotion activities and cross-selling activities

Handle ad hoc tasks and special assignments

Job Requirements:

Bachelor’s degree or above in Business, Marketing, Digital Marketing or equivalent

Minimum five years or above relevant experience in credit card acquisition marketing

Experience in developing and implementing impactful campaign in customer acquisition and segmentation

Creative, Pro-active, open-minded, and result-oriented

Excellent interpersonal and communications skills with a strong command in both written and spoken English and Chinese

We offer attractive remuneration package which includes double pay and discretionary bonus.

(Personal data collected will be treated in the strictest confidence and will be handled by authorized personnel for recruitment-related purposes only. Applicants who do not hear from us within 3 months may consider their application unsuccessful and their data will be destroyed within 24 months of receipt.)

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have in a marketing role?
• How many years of credit management experience do you have?

and mobile. We strive to maintain our market leadership by continuous uplift of professionalism and creation of new market practices and standards through innovation. We have 43 branches in Hong Kong and coverage in 15 main cities in PRC.

and mobile. We strive to maintain our market leadership by continuous uplift of professionalism and creation of new market practices and standards through innovation. We have 43 branches in Hong Kong and coverage in 15 main cities in PRC.